Dynamic marketing capabilities in customer service on social networking sites
Objectives The article’s purpose is to identify and present the marketing practices and routines implemented on social networking sites aimed at increasing the level of customer service quality. Material and methods The article is prepared based on a review of the literature on the subjects of dyna...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie
2022-11-01
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| Series: | Journal of Modern Science |
| Subjects: | |
| Online Access: | https://www.jomswsge.com/Dynamic-marketing-capabilities-in-customer-service-on-social-networking-sites,156238,0,2.html |