The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises
Nowadays also micro and small companies use interactive web sites that integrate some tools 2.0 (chat, blogs, forums, ...) and links to social networks, such as Facebook and Twitter, to interface with the external environment. By these new tools companies can interacts with all stakeholders of the...
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| Format: | Article |
| Language: | English |
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Università degli Studi di Urbino Carlo Bo
2015-04-01
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| Series: | International Journal of Economic Behavior |
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| Online Access: | http://ijeb.faa.ro/download/480_2%20(14-02)%20-%20Consoli%20bibl.pdf |
| _version_ | 1828949611496079360 |
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| author | Domenico Consoli |
| author_facet | Domenico Consoli |
| author_sort | Domenico Consoli |
| collection | DOAJ |
| description | Nowadays also micro and small companies use interactive web sites that integrate some tools 2.0 (chat, blogs, forums, ...) and links to social networks, such as Facebook and Twitter, to interface with the external environment. By these new tools companies can interacts with all stakeholders of the supply chain and in particular with customers to improve their products/services. In this way between customers and company a bidirectional channel is established and a process of co-creation and co-production of products/services is stimulated. Small enterprises should take advantage using these technological channels to increase the competitiveness. In this paper we analyse the state of the art about the use of interactive and collaborative tools in websites of micro and small companies that have introduced some experimentations in this direction. The analysis is oriented to understand if entrepreneurs or managers think that these new digital channels are important in reaching business goals. |
| first_indexed | 2024-12-14T06:09:38Z |
| format | Article |
| id | doaj.art-f93d02feb9b84ab1b5dfd5a3a4e2b59c |
| institution | Directory Open Access Journal |
| issn | 2069-5756 2285-0430 |
| language | English |
| last_indexed | 2024-12-14T06:09:38Z |
| publishDate | 2015-04-01 |
| publisher | Università degli Studi di Urbino Carlo Bo |
| record_format | Article |
| series | International Journal of Economic Behavior |
| spelling | doaj.art-f93d02feb9b84ab1b5dfd5a3a4e2b59c2022-12-21T23:14:11ZengUniversità degli Studi di Urbino Carlo BoInternational Journal of Economic Behavior2069-57562285-04302015-04-01411732The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small EnterprisesDomenico ConsoliNowadays also micro and small companies use interactive web sites that integrate some tools 2.0 (chat, blogs, forums, ...) and links to social networks, such as Facebook and Twitter, to interface with the external environment. By these new tools companies can interacts with all stakeholders of the supply chain and in particular with customers to improve their products/services. In this way between customers and company a bidirectional channel is established and a process of co-creation and co-production of products/services is stimulated. Small enterprises should take advantage using these technological channels to increase the competitiveness. In this paper we analyse the state of the art about the use of interactive and collaborative tools in websites of micro and small companies that have introduced some experimentations in this direction. The analysis is oriented to understand if entrepreneurs or managers think that these new digital channels are important in reaching business goals.http://ijeb.faa.ro/download/480_2%20(14-02)%20-%20Consoli%20bibl.pdfweb 2.0enterprise 2.0web-oriented technologymicro and small enterprisesinnovative technologies |
| spellingShingle | Domenico Consoli The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises International Journal of Economic Behavior web 2.0 enterprise 2.0 web-oriented technology micro and small enterprises innovative technologies |
| title | The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises |
| title_full | The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises |
| title_fullStr | The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises |
| title_full_unstemmed | The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises |
| title_short | The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises |
| title_sort | integration of interactive and collaborative tools 2 0 in websites of micro and small enterprises |
| topic | web 2.0 enterprise 2.0 web-oriented technology micro and small enterprises innovative technologies |
| url | http://ijeb.faa.ro/download/480_2%20(14-02)%20-%20Consoli%20bibl.pdf |
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