The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company

The influence of knowledge management and marketing innovation strategies on marketing performance: a case study of a Taiwan’s funeral service company

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Bibliographic Details
Main Authors:	Yu-Je Lee, Lung-Yu Chang, Chen-Lin Chien, Ching-Lin Huang, Ching-Yaw Chen
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2010-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3315/im_en_2010_2_Lee.pdf

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