Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignon
Precision Livestock Farming (PLF) has the potential to address some of the societal concerns regarding intensive livestock production, such as those with regard to animal health and welfare. However, information on the attitudes of consumers towards PLF is scarce. An online survey with a Discrete Ch...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-04-01
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| Series: | Frontiers in Animal Science |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fanim.2024.1359650/full |
| _version_ | 1797221871403401216 |
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| author | Jarissa Maselyne Eva Maes Tim Van De Gucht Tim Van De Gucht Chari Vandenbussche Ingrid Zwertvaegher Stephanie Van Weyenberg |
| author_facet | Jarissa Maselyne Eva Maes Tim Van De Gucht Tim Van De Gucht Chari Vandenbussche Ingrid Zwertvaegher Stephanie Van Weyenberg |
| author_sort | Jarissa Maselyne |
| collection | DOAJ |
| description | Precision Livestock Farming (PLF) has the potential to address some of the societal concerns regarding intensive livestock production, such as those with regard to animal health and welfare. However, information on the attitudes of consumers towards PLF is scarce. An online survey with a Discrete Choice Experiment was conducted in Flanders, Belgium to determine whether type of animal health monitoring (visual assessment without PLF, PLF at group level, PLF at individual animal level), animal welfare label (4 levels) and price influence the preference for filet mignon of consumers. In total, 454 respondents participated in the survey, of which 250 purchased filet mignon themselves. The characteristics gender, frequency of buying filet mignon, attitude towards organic and attitude towards welfare labels affected the utility (or “preferences”) of the meat. The utility was highest for female respondents, for respondents who bought filet mignon less than once a month, for those who consciously bought organic meat and those with a positive attitude towards labels guaranteeing animal welfare and health. The utility of filet mignon was not affected by the type of animal health monitoring, whereas animal welfare label and price had a significant effect. Respondents were willing to pay more for filet mignon carrying a welfare label, ranging from 15.2 €/kg (Label 1) up to 18.1 €/kg (Label 3) compared to a reference price of 12 €/kg (No label). For the use of PLF for automated health monitoring, it should be further researched if consumers are neutral towards the use of PLF, or whether the technology might be relatively unknown. |
| first_indexed | 2024-04-24T13:12:19Z |
| format | Article |
| id | doaj.art-f9523c7b096143e1afcbe9480d816877 |
| institution | Directory Open Access Journal |
| issn | 2673-6225 |
| language | English |
| last_indexed | 2024-04-24T13:12:19Z |
| publishDate | 2024-04-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Animal Science |
| spelling | doaj.art-f9523c7b096143e1afcbe9480d8168772024-04-05T04:36:46ZengFrontiers Media S.A.Frontiers in Animal Science2673-62252024-04-01510.3389/fanim.2024.13596501359650Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignonJarissa Maselyne0Eva Maes1Tim Van De Gucht2Tim Van De Gucht3Chari Vandenbussche4Ingrid Zwertvaegher5Stephanie Van Weyenberg6Technology and Food Science Unit, Flanders Research Institute for Agriculture, Fisheries and Food (ILVO), Merelbeke, BelgiumTechnology and Food Science Unit, Flanders Research Institute for Agriculture, Fisheries and Food (ILVO), Merelbeke, BelgiumTechnology and Food Science Unit, Flanders Research Institute for Agriculture, Fisheries and Food (ILVO), Merelbeke, BelgiumAnimal Science Unit, Flanders Research Institute for Agriculture, Fisheries and Food (ILVO), Melle, BelgiumTechnology and Food Science Unit, Flanders Research Institute for Agriculture, Fisheries and Food (ILVO), Merelbeke, BelgiumTechnology and Food Science Unit, Flanders Research Institute for Agriculture, Fisheries and Food (ILVO), Merelbeke, BelgiumTechnology and Food Science Unit, Flanders Research Institute for Agriculture, Fisheries and Food (ILVO), Merelbeke, BelgiumPrecision Livestock Farming (PLF) has the potential to address some of the societal concerns regarding intensive livestock production, such as those with regard to animal health and welfare. However, information on the attitudes of consumers towards PLF is scarce. An online survey with a Discrete Choice Experiment was conducted in Flanders, Belgium to determine whether type of animal health monitoring (visual assessment without PLF, PLF at group level, PLF at individual animal level), animal welfare label (4 levels) and price influence the preference for filet mignon of consumers. In total, 454 respondents participated in the survey, of which 250 purchased filet mignon themselves. The characteristics gender, frequency of buying filet mignon, attitude towards organic and attitude towards welfare labels affected the utility (or “preferences”) of the meat. The utility was highest for female respondents, for respondents who bought filet mignon less than once a month, for those who consciously bought organic meat and those with a positive attitude towards labels guaranteeing animal welfare and health. The utility of filet mignon was not affected by the type of animal health monitoring, whereas animal welfare label and price had a significant effect. Respondents were willing to pay more for filet mignon carrying a welfare label, ranging from 15.2 €/kg (Label 1) up to 18.1 €/kg (Label 3) compared to a reference price of 12 €/kg (No label). For the use of PLF for automated health monitoring, it should be further researched if consumers are neutral towards the use of PLF, or whether the technology might be relatively unknown.https://www.frontiersin.org/articles/10.3389/fanim.2024.1359650/fulldiscrete choice experimentprecision livestock farminganimal welfarepricepork meatsurvey |
| spellingShingle | Jarissa Maselyne Eva Maes Tim Van De Gucht Tim Van De Gucht Chari Vandenbussche Ingrid Zwertvaegher Stephanie Van Weyenberg Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignon Frontiers in Animal Science discrete choice experiment precision livestock farming animal welfare price pork meat survey |
| title | Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignon |
| title_full | Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignon |
| title_fullStr | Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignon |
| title_full_unstemmed | Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignon |
| title_short | Influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness-to-pay for filet mignon |
| title_sort | influence of automated animal health monitoring and animal welfare label on consumer preferences and willingness to pay for filet mignon |
| topic | discrete choice experiment precision livestock farming animal welfare price pork meat survey |
| url | https://www.frontiersin.org/articles/10.3389/fanim.2024.1359650/full |
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