Buying clothes from thrift stores: an analysis of young people consuming second-hand clothing in Rio de Janeiro
This article presents the results of a research that analyzed the consumption of second-hand clothing among young people in the city of Rio de Janeiro. Theoretically speaking, the research was guided by the anthropological perspective of consumption. The research was conducted based on the ethnograp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing
2015-05-01
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| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/804 |
| Summary: | This article presents the results of a research that analyzed the consumption of second-hand clothing among young people in the city of Rio de Janeiro. Theoretically speaking, the research was guided by the anthropological perspective of consumption. The research was conducted based on the ethnographic method with participant observation and in-depth interviews. The results show the relationships between consumers and merchandise and reveal the main motivations for buying second-hand clothing and accessories. |
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| ISSN: | 1983-7070 |