LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG

This research tries to identify factors, factor interpretation, and relationship of the visitor behavior on landmarks Yogya Kembali Monument (Monjali) in Yogyakarta. Visitor behavior has three dimensions: Motivation, Decision-making, and Satisfaction. Using 200 respondent who collect from Judmental...

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Main Author: Ganes Satya Aji
Format: Article
Language:English
Published: Pascasarjana Institut Seni Indonesia Yogyakarta 2015-06-01
Series:Jurnal Tata Kelola Seni
Subjects:
Online Access:https://journal.isi.ac.id/index.php/JTKS/article/view/2823
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author Ganes Satya Aji
author_facet Ganes Satya Aji
author_sort Ganes Satya Aji
collection DOAJ
description This research tries to identify factors, factor interpretation, and relationship of the visitor behavior on landmarks Yogya Kembali Monument (Monjali) in Yogyakarta. Visitor behavior has three dimensions: Motivation, Decision-making, and Satisfaction. Using 200 respondent who collect from Judmental Sampling Method and ana- lyzed by Factor Analysis and Arithmetic Mean Test with a quantitative approach. From the analysis conducted to show that the perception of visitors is relatively high so that the motivation to visit because of the learning and aesthetic factors, artistic attraction factors, and recreational factors. Visitor considering, first is facilities and infrastructure factors, benefits visit factors, and characteristics of visitors and trips overview factors to decide to visit. After the visit, visitors were satisfied because of the quality of service factors and physical environmental factors given from Monjali monument. Then the hypothesis tested results indicate that there is a strong enough relationship between the factors that form of variable motivation, decision variab- les, and variable visitor satisfaction.
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spelling doaj.art-f96519393e79432d86a94ef8a5d33b492022-12-22T02:42:59ZengPascasarjana Institut Seni Indonesia YogyakartaJurnal Tata Kelola Seni2442-95892614-70092015-06-0111294910.24821/jtks.v1i1.28232019LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNGGanes Satya Aji0Program Pascasarjana Institut Seni Indonesia YogyakartaThis research tries to identify factors, factor interpretation, and relationship of the visitor behavior on landmarks Yogya Kembali Monument (Monjali) in Yogyakarta. Visitor behavior has three dimensions: Motivation, Decision-making, and Satisfaction. Using 200 respondent who collect from Judmental Sampling Method and ana- lyzed by Factor Analysis and Arithmetic Mean Test with a quantitative approach. From the analysis conducted to show that the perception of visitors is relatively high so that the motivation to visit because of the learning and aesthetic factors, artistic attraction factors, and recreational factors. Visitor considering, first is facilities and infrastructure factors, benefits visit factors, and characteristics of visitors and trips overview factors to decide to visit. After the visit, visitors were satisfied because of the quality of service factors and physical environmental factors given from Monjali monument. Then the hypothesis tested results indicate that there is a strong enough relationship between the factors that form of variable motivation, decision variab- les, and variable visitor satisfaction.https://journal.isi.ac.id/index.php/JTKS/article/view/2823motivation, decision-making, satisfaction, monuments, landmarks
spellingShingle Ganes Satya Aji
LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG
Jurnal Tata Kelola Seni
motivation, decision-making, satisfaction, monuments, landmarks
title LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG
title_full LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG
title_fullStr LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG
title_full_unstemmed LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG
title_short LANDMARK “MONUMEN YOGYA KEMBALI” STUDI MOTIVASI, PENGAMBILAN KEPUTUSAN, DAN KEPUASAN PENGUNJUNG
title_sort landmark monumen yogya kembali studi motivasi pengambilan keputusan dan kepuasan pengunjung
topic motivation, decision-making, satisfaction, monuments, landmarks
url https://journal.isi.ac.id/index.php/JTKS/article/view/2823
work_keys_str_mv AT ganessatyaaji landmarkmonumenyogyakembalistudimotivasipengambilankeputusandankepuasanpengunjung