PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS)
The purpose is to study the role of different types of phraseological units in increasing the attraction potential in the headlines of advertisements in the professional Customs discourse. Methodology and Approach. The headlines containing different types of phraseological units are studied, the pot...
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| Format: | Article |
| Language: | Russian |
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Moscow Region State University Editorial Office
2020-01-01
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| Series: | Вестник Московского государственного областного университета |
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| Online Access: | http://evestnik-mgou.ru/en/Articles/View/1015 |
| _version_ | 1818204896876298240 |
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| author | Ekaterina V. Dvoynina |
| author_facet | Ekaterina V. Dvoynina |
| author_sort | Ekaterina V. Dvoynina |
| collection | DOAJ |
| description | The purpose is to study the role of different types of phraseological units in increasing the attraction potential in the headlines of advertisements in the professional Customs discourse. Methodology and Approach. The headlines containing different types of phraseological units are studied, the potential and effectiveness of each type of a phraseological unit to increase the attraction of the headline and the impact on the reader is analysed. The main methods of research are observation, synthesis, and interpretation of results, discursive and statistical analysis.Results. The results include the analysis of functions and pragmatic aims of different types of phraseological units used in advertisements headlines in the customs press. The author defines the effectiveness of use of various types of phraseological constructions in the professional advertising discourse, as well as the means enabling phraseological units to achieve their pragmatic aim and efficiently influence the reader. |
| first_indexed | 2024-12-12T03:48:32Z |
| format | Article |
| id | doaj.art-f96bd75f3c5e4a7b886aba25c762853c |
| institution | Directory Open Access Journal |
| issn | 2224-0209 |
| language | Russian |
| last_indexed | 2024-12-12T03:48:32Z |
| publishDate | 2020-01-01 |
| publisher | Moscow Region State University Editorial Office |
| record_format | Article |
| series | Вестник Московского государственного областного университета |
| spelling | doaj.art-f96bd75f3c5e4a7b886aba25c762853c2022-12-22T00:39:28ZrusMoscow Region State University Editorial OfficeВестник Московского государственного областного университета2224-02092020-01-01210.18384/2224-0209-2020-2-1015PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS)Ekaterina V. Dvoynina0Russian Customs AcademyThe purpose is to study the role of different types of phraseological units in increasing the attraction potential in the headlines of advertisements in the professional Customs discourse. Methodology and Approach. The headlines containing different types of phraseological units are studied, the potential and effectiveness of each type of a phraseological unit to increase the attraction of the headline and the impact on the reader is analysed. The main methods of research are observation, synthesis, and interpretation of results, discursive and statistical analysis.Results. The results include the analysis of functions and pragmatic aims of different types of phraseological units used in advertisements headlines in the customs press. The author defines the effectiveness of use of various types of phraseological constructions in the professional advertising discourse, as well as the means enabling phraseological units to achieve their pragmatic aim and efficiently influence the reader.http://evestnik-mgou.ru/en/Articles/View/1015advertising discourseprofessional discoursephraseological expressionimpactpragmatic intention |
| spellingShingle | Ekaterina V. Dvoynina PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS) Вестник Московского государственного областного университета advertising discourse professional discourse phraseological expression impact pragmatic intention |
| title | PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS) |
| title_full | PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS) |
| title_fullStr | PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS) |
| title_full_unstemmed | PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS) |
| title_short | PHRASEOLOGICAL EXPRESSIONS AS A MEANS TO INCREASE ATTRACTION IN THE HEADLINES OF ADVERTISEMENTS (BASED ON THE CUSTOMS PRESS) |
| title_sort | phraseological expressions as a means to increase attraction in the headlines of advertisements based on the customs press |
| topic | advertising discourse professional discourse phraseological expression impact pragmatic intention |
| url | http://evestnik-mgou.ru/en/Articles/View/1015 |
| work_keys_str_mv | AT ekaterinavdvoynina phraseologicalexpressionsasameanstoincreaseattractionintheheadlinesofadvertisementsbasedonthecustomspress |