Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience

Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience

Purpose – Long sales periods (i.e. Christmas time, Black Friday, etc.) and the risk of contagion while shopping (i.e. during pandemics like COVID-19) showed the extent to which crowded shopping environments have negative effects on consumers’ behavior. Hence, using terror management theory (TMT) and...

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Bibliographic Details
Main Authors:	Davit Marikyan, Eleonora Pantano, Daniele Scarpi
Format:	Article
Language:	English
Published:	Emerald Publishing 2023-04-01
Series:	Spanish Journal of Marketing-ESIC
Subjects:	Consumer behaviour Technological cues Crowd-checking technology Shopping anxiety 消费者行为技术线索
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2022-0225/full/pdf

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