Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving Schools

Businesses affected by the pandemic have realized the importance of incorporating digital transformation into their operations. However, as a result of the market lockdown, they realized that they needed to digitalize their firms immediately and make greater attempts to enhance their economic situat...

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Main Authors: Evangelia Nousopoulou, Maria Kamariotou, Fotis Kitsios
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/13/7/323
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author Evangelia Nousopoulou
Maria Kamariotou
Fotis Kitsios
author_facet Evangelia Nousopoulou
Maria Kamariotou
Fotis Kitsios
author_sort Evangelia Nousopoulou
collection DOAJ
description Businesses affected by the pandemic have realized the importance of incorporating digital transformation into their operations. However, as a result of the market lockdown, they realized that they needed to digitalize their firms immediately and make greater attempts to enhance their economic situation by integrating a greater number of technological components. While there have been numerous studies conducted on the adoption of digital transformation in small–medium enterprises, there has been no research carried out on the implementation of digital transformation in the specific industry of driving schools. This paper investigates the significance of digital transformation, as well as the potential for its application in this industry’s business setting and the ways in which it can be utilized to improve innovation capabilities and performance. The data for this study came from 300 driving instructors in Greece and Cyprus. Multivariate regression analysis was used to analyze the data. The outcomes suggest that driving schools have a generally positive reaction to and acknowledgement of the increasing speed of digital transformation. The results also give driving school owners useful information that helps them show how important digital transformation is to their businesses. Using the findings of this study, driving schools will be able to improve their operational capabilities and accelerate their development in the post-COVID era.
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spelling doaj.art-f98ce913a46141eda714e104d9878ef02023-12-03T15:11:10ZengMDPI AGInformation2078-24892022-07-0113732310.3390/info13070323Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving SchoolsEvangelia Nousopoulou0Maria Kamariotou1Fotis Kitsios2Department of Applied Informatics, University of Macedonia, GR-54636 Thessaloniki, GreeceDepartment of Applied Informatics, University of Macedonia, GR-54636 Thessaloniki, GreeceDepartment of Applied Informatics, University of Macedonia, GR-54636 Thessaloniki, GreeceBusinesses affected by the pandemic have realized the importance of incorporating digital transformation into their operations. However, as a result of the market lockdown, they realized that they needed to digitalize their firms immediately and make greater attempts to enhance their economic situation by integrating a greater number of technological components. While there have been numerous studies conducted on the adoption of digital transformation in small–medium enterprises, there has been no research carried out on the implementation of digital transformation in the specific industry of driving schools. This paper investigates the significance of digital transformation, as well as the potential for its application in this industry’s business setting and the ways in which it can be utilized to improve innovation capabilities and performance. The data for this study came from 300 driving instructors in Greece and Cyprus. Multivariate regression analysis was used to analyze the data. The outcomes suggest that driving schools have a generally positive reaction to and acknowledgement of the increasing speed of digital transformation. The results also give driving school owners useful information that helps them show how important digital transformation is to their businesses. Using the findings of this study, driving schools will be able to improve their operational capabilities and accelerate their development in the post-COVID era.https://www.mdpi.com/2078-2489/13/7/323digital transformationinnovation performancedigital capabilitiesstrategydigitalization
spellingShingle Evangelia Nousopoulou
Maria Kamariotou
Fotis Kitsios
Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving Schools
Information
digital transformation
innovation performance
digital capabilities
strategy
digitalization
title Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving Schools
title_full Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving Schools
title_fullStr Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving Schools
title_full_unstemmed Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving Schools
title_short Digital Transformation Strategy in Post-COVID Era: Innovation Performance Determinants and Digital Capabilities in Driving Schools
title_sort digital transformation strategy in post covid era innovation performance determinants and digital capabilities in driving schools
topic digital transformation
innovation performance
digital capabilities
strategy
digitalization
url https://www.mdpi.com/2078-2489/13/7/323
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AT fotiskitsios digitaltransformationstrategyinpostcoviderainnovationperformancedeterminantsanddigitalcapabilitiesindrivingschools