Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of News

This article explores how Twitter’s algorithmic timeline influences exposure to different types of external media. We use an agent-based testing method to compare chronological timelines and algorithmic timelines for a group of Twitter agents that emulated real-world archetypal users. We first find...

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Main Authors: Jack Bandy, Nicholas Diakopoulos
Format: Article
Language:English
Published: SAGE Publishing 2021-09-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051211041648
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author Jack Bandy
Nicholas Diakopoulos
author_facet Jack Bandy
Nicholas Diakopoulos
author_sort Jack Bandy
collection DOAJ
description This article explores how Twitter’s algorithmic timeline influences exposure to different types of external media. We use an agent-based testing method to compare chronological timelines and algorithmic timelines for a group of Twitter agents that emulated real-world archetypal users. We first find that algorithmic timelines exposed agents to external links at roughly half the rate of chronological timelines. Despite the reduced exposure, the proportional makeup of external links remained fairly stable in terms of source categories (major news brands, local news, new media, etc.). Notably, however, algorithmic timelines slightly increased the proportion of “junk news” websites in the external link exposures. While our descriptive evidence does not fully exonerate Twitter’s algorithm, it does characterize the algorithm as playing a fairly minor, supporting role in shifting media exposure for end users, especially considering upstream factors that create the algorithm’s input—factors such as human behavior, platform incentives, and content moderation. We conclude by contextualizing the algorithm within a complex system consisting of many factors that deserve future research attention.
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spelling doaj.art-f9b072de7d5a46069abb9016a6193e662022-12-21T20:08:20ZengSAGE PublishingSocial Media + Society2056-30512021-09-01710.1177/20563051211041648Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of NewsJack BandyNicholas DiakopoulosThis article explores how Twitter’s algorithmic timeline influences exposure to different types of external media. We use an agent-based testing method to compare chronological timelines and algorithmic timelines for a group of Twitter agents that emulated real-world archetypal users. We first find that algorithmic timelines exposed agents to external links at roughly half the rate of chronological timelines. Despite the reduced exposure, the proportional makeup of external links remained fairly stable in terms of source categories (major news brands, local news, new media, etc.). Notably, however, algorithmic timelines slightly increased the proportion of “junk news” websites in the external link exposures. While our descriptive evidence does not fully exonerate Twitter’s algorithm, it does characterize the algorithm as playing a fairly minor, supporting role in shifting media exposure for end users, especially considering upstream factors that create the algorithm’s input—factors such as human behavior, platform incentives, and content moderation. We conclude by contextualizing the algorithm within a complex system consisting of many factors that deserve future research attention.https://doi.org/10.1177/20563051211041648
spellingShingle Jack Bandy
Nicholas Diakopoulos
Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of News
Social Media + Society
title Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of News
title_full Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of News
title_fullStr Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of News
title_full_unstemmed Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of News
title_short Curating Quality? How Twitter’s Timeline Algorithm Treats Different Types of News
title_sort curating quality how twitter s timeline algorithm treats different types of news
url https://doi.org/10.1177/20563051211041648
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