INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA

This work analyses the reasons why family businesses in La Rioja (Spain) implement internationalization processes. Furthermore, it studies the factors linked to the intangible asset pool, which may be the companies’ source of competitive advantage in the target market or, on the contrary, hinder and...

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Main Authors: María Leonor González Menorca, Guadalupe Fuentes Lombardo, Rubén Fernández Ortiz
Format: Article
Language:Spanish
Published: Universidad Nacional de Educación a Distancia (UNED) 2010-01-01
Series:Revista Nacional de Administración
Subjects:
Online Access:http://www.uned.ac.cr/rna/articulos/07.pdf
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author María Leonor González Menorca
Guadalupe Fuentes Lombardo
Rubén Fernández Ortiz
author_facet María Leonor González Menorca
Guadalupe Fuentes Lombardo
Rubén Fernández Ortiz
author_sort María Leonor González Menorca
collection DOAJ
description This work analyses the reasons why family businesses in La Rioja (Spain) implement internationalization processes. Furthermore, it studies the factors linked to the intangible asset pool, which may be the companies’ source of competitive advantage in the target market or, on the contrary, hinder and restrain their international strategy.The empirical study was performed on a sample of twenty companies that belong to the Association of La Rioja Family Wineries. In short, a series of in-depth interviews, based on this study’s research objectives, were carried out on these companies’ directors, whether they are family or not.The results reveal that businesses with “a greater family nature” have a lower international commitment according to their percentage of international sales. Moreover, these businesses use different arguments to justify their internationalization and the intangible asset pool to implement it also shows certain differences.
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spelling doaj.art-f9b426e6715245598a278ad1bf51f8942022-12-22T01:32:19ZspaUniversidad Nacional de Educación a Distancia (UNED)Revista Nacional de Administración1659-49081659-49322010-01-0111722INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJAMaría Leonor González MenorcaGuadalupe Fuentes LombardoRubén Fernández OrtizThis work analyses the reasons why family businesses in La Rioja (Spain) implement internationalization processes. Furthermore, it studies the factors linked to the intangible asset pool, which may be the companies’ source of competitive advantage in the target market or, on the contrary, hinder and restrain their international strategy.The empirical study was performed on a sample of twenty companies that belong to the Association of La Rioja Family Wineries. In short, a series of in-depth interviews, based on this study’s research objectives, were carried out on these companies’ directors, whether they are family or not.The results reveal that businesses with “a greater family nature” have a lower international commitment according to their percentage of international sales. Moreover, these businesses use different arguments to justify their internationalization and the intangible asset pool to implement it also shows certain differences.http://www.uned.ac.cr/rna/articulos/07.pdfINTERNATIONALIZATIONFAMILY BUSINESS
spellingShingle María Leonor González Menorca
Guadalupe Fuentes Lombardo
Rubén Fernández Ortiz
INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA
Revista Nacional de Administración
INTERNATIONALIZATION
FAMILY BUSINESS
title INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA
title_full INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA
title_fullStr INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA
title_full_unstemmed INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA
title_short INTERNACIONALIZACIÓN EN LAS BODEGAS FAMILIARES: UNA APLICACIÓN EMPÍRICA EN EL SECTOR DE LA RIOJA
title_sort internacionalizacion en las bodegas familiares una aplicacion empirica en el sector de la rioja
topic INTERNATIONALIZATION
FAMILY BUSINESS
url http://www.uned.ac.cr/rna/articulos/07.pdf
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AT guadalupefuenteslombardo internacionalizacionenlasbodegasfamiliaresunaaplicacionempiricaenelsectordelarioja
AT rubenfernandezortiz internacionalizacionenlasbodegasfamiliaresunaaplicacionempiricaenelsectordelarioja