The Effect of Digital Content Marketing on Tourists’ Purchase Intention
The purpose of this study is to reveal the effect of digital contents on tourists’ purchase intention using the persuasion knowledge model. For this purpose, data were collected by purpose sampling method between 25 December 2018 and 31 January 2019 with the approval of Bartin University Social and...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2020-06-01
|
| Series: | Journal of Tourismology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/52515/690246?publisher=istanbul |