Brick-and-mortar retailers: Becoming smarter with innovative technologies
Nowadays, advanced interactive in-store technologies provide brick-and-mortar retailers with a wide range of opportunities to interact with customers. Based on a comprehensive review of the academic and practitioner literature, the purpose of this paper is to advance understanding of smart, innovati...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2019-01-01
|
| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2019/1821-34481902003V.pdf |