The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania
AbstractThis paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research approach and a cross-sectional survey design were emplo...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2157769 |
| _version_ | 1798005647383461888 |
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| author | Denis Samwel Ringo Amani Tegambwage Isaac Kazungu |
| author_facet | Denis Samwel Ringo Amani Tegambwage Isaac Kazungu |
| author_sort | Denis Samwel Ringo |
| collection | DOAJ |
| description | AbstractThis paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research approach and a cross-sectional survey design were employed. In addition, stratified random sampling was employed to obtain data from 250 managers of manufacturing-exporting SMEs. Hypotheses were examined using the PROCESS macro test. The findings affirm that innovativeness is a significant predictor of export performance (β = 0.3854 and p < 0.001). However, negative effect of proactiveness on export performance was revealed (β = −0.1748 and p < 0.001). Risk-taking was found to be a significant moderator of the relationships between innovativeness and export performance (β = 0.2234 and p = 0.0009) as well as proactiveness and export performance (β = 0.1041 and p = 0.0271).The findings of this study broaden the applicability of RBV theory to an exporting context by examining the process through which entrepreneurial-orientation (EO) as an intangible resource leads to successful export performance. This study also contributes to the debate on the EO-export performance relationship by establishing the interplay effect between EO dimensions in enhancing export performance. The study contributes that risk-taking significantly moderates the relationship between innovativeness, proactiveness and export performance. Furthermore, the study recommends that the owners-managers of exporting SMEs develop and implement more innovative strategies, respond quickly to seize available export market opportunities, cultivate a positive attitude toward risks, and increase their capacity to take risks in order to improve their export performance. |
| first_indexed | 2024-04-11T12:42:41Z |
| format | Article |
| id | doaj.art-f9d4d928ebea44758d30a41ed1e82d7d |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-11T12:42:41Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-f9d4d928ebea44758d30a41ed1e82d7d2022-12-22T04:23:27ZengTaylor & Francis GroupCogent Business & Management2331-19752022-12-019110.1080/23311975.2022.2157769The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in TanzaniaDenis Samwel Ringo0Amani Tegambwage1Isaac Kazungu2Department of Business Administration and Management, College of Business and Economics, The University of Dodoma, Dodoma, TanzaniaDepartment of Business Administration and Management, College of Business and Economics, The University of Dodoma, Dodoma, TanzaniaDepartment of Marketing and Enterprise Management, Moshi Co-operative University, Moshi, TanzaniaAbstractThis paper examines the effect of innovativeness and proactiveness on export performance and the moderating effect of risk-taking on the relationship between innovativeness, proactiveness, and export performance. A quantitative research approach and a cross-sectional survey design were employed. In addition, stratified random sampling was employed to obtain data from 250 managers of manufacturing-exporting SMEs. Hypotheses were examined using the PROCESS macro test. The findings affirm that innovativeness is a significant predictor of export performance (β = 0.3854 and p < 0.001). However, negative effect of proactiveness on export performance was revealed (β = −0.1748 and p < 0.001). Risk-taking was found to be a significant moderator of the relationships between innovativeness and export performance (β = 0.2234 and p = 0.0009) as well as proactiveness and export performance (β = 0.1041 and p = 0.0271).The findings of this study broaden the applicability of RBV theory to an exporting context by examining the process through which entrepreneurial-orientation (EO) as an intangible resource leads to successful export performance. This study also contributes to the debate on the EO-export performance relationship by establishing the interplay effect between EO dimensions in enhancing export performance. The study contributes that risk-taking significantly moderates the relationship between innovativeness, proactiveness and export performance. Furthermore, the study recommends that the owners-managers of exporting SMEs develop and implement more innovative strategies, respond quickly to seize available export market opportunities, cultivate a positive attitude toward risks, and increase their capacity to take risks in order to improve their export performance.https://www.tandfonline.com/doi/10.1080/23311975.2022.2157769Export performanceinnovativenessproactivenessrisk-takingSMEsTanzania |
| spellingShingle | Denis Samwel Ringo Amani Tegambwage Isaac Kazungu The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania Cogent Business & Management Export performance innovativeness proactiveness risk-taking SMEs Tanzania |
| title | The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania |
| title_full | The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania |
| title_fullStr | The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania |
| title_full_unstemmed | The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania |
| title_short | The effect of entrepreneurial orientation on export performance: Evidence from manufacturing SMEs in Tanzania |
| title_sort | effect of entrepreneurial orientation on export performance evidence from manufacturing smes in tanzania |
| topic | Export performance innovativeness proactiveness risk-taking SMEs Tanzania |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2022.2157769 |
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