Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts

The latest technological advancements allow users to generate a large volume of data related to their experiences and needs. However, the absence of an advanced methodology that links the big data and the creative process prevents the effective use of the data and extracting all its potential and kn...

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Main Author: Juan Carlos Quiñones-Gómez
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2021-02-01
Series:Creativity Studies
Subjects:
Online Access:https://bme.vgtu.lt/index.php/CS/article/view/12933
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author Juan Carlos Quiñones-Gómez
author_facet Juan Carlos Quiñones-Gómez
author_sort Juan Carlos Quiñones-Gómez
collection DOAJ
description The latest technological advancements allow users to generate a large volume of data related to their experiences and needs. However, the absence of an advanced methodology that links the big data and the creative process prevents the effective use of the data and extracting all its potential and knowledge in this context, which is crucial in offering user-centred solutions. Incorporating data creatively and critically as design material can help us learn and understand user needs better. Therefore, design can bring deeper meaning to data, just as data can enhance design practice. Accordingly, this work raises a reflection on whether designers could appropriate the workflow of data science in order to integrate it into the research process in the creative process within a framework of user experience analysis. The proposed model: data-driven design model, enhances the exploratory design of problem space and assists in the creation of ideas during the conceptual design phase. In this way, this work offers an integrated vision, enhancing creativity in industrial design as an instrument for the achievement of the proper and necessary balance between intuition and reason, design, and science.
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spelling doaj.art-f9d83653ced04e4fb4893cfd3bbddb9a2022-12-21T20:19:56ZengVilnius Gediminas Technical UniversityCreativity Studies2345-04792345-04872021-02-0114110.3846/cs.2021.12933Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contextsJuan Carlos Quiñones-Gómez0Department of Mechanical Engineering and Fluid Mechanics, Higher School of Industrial Engineering, University of Málaga, Málaga, SpainThe latest technological advancements allow users to generate a large volume of data related to their experiences and needs. However, the absence of an advanced methodology that links the big data and the creative process prevents the effective use of the data and extracting all its potential and knowledge in this context, which is crucial in offering user-centred solutions. Incorporating data creatively and critically as design material can help us learn and understand user needs better. Therefore, design can bring deeper meaning to data, just as data can enhance design practice. Accordingly, this work raises a reflection on whether designers could appropriate the workflow of data science in order to integrate it into the research process in the creative process within a framework of user experience analysis. The proposed model: data-driven design model, enhances the exploratory design of problem space and assists in the creation of ideas during the conceptual design phase. In this way, this work offers an integrated vision, enhancing creativity in industrial design as an instrument for the achievement of the proper and necessary balance between intuition and reason, design, and science.https://bme.vgtu.lt/index.php/CS/article/view/12933big datacreative processcreativitydata-driven designdesignmethodology
spellingShingle Juan Carlos Quiñones-Gómez
Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts
Creativity Studies
big data
creative process
creativity
data-driven design
design
methodology
title Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts
title_full Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts
title_fullStr Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts
title_full_unstemmed Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts
title_short Creativity forward: a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts
title_sort creativity forward a framework that integrates data analysis techniques to foster creativity within the creative process in user experience contexts
topic big data
creative process
creativity
data-driven design
design
methodology
url https://bme.vgtu.lt/index.php/CS/article/view/12933
work_keys_str_mv AT juancarlosquinonesgomez creativityforwardaframeworkthatintegratesdataanalysistechniquestofostercreativitywithinthecreativeprocessinuserexperiencecontexts