The Impact of Transmedia Processes on the Linguistic Personality of the Web Communicant

The article deals with the problem of distortion of meanings when covering an event in transmedia in the aspect of its impact on the linguistic personality of a web communicant. A detailed review of domestic and foreign scientific literature enables the authors to conclude that the formatio...

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Main Authors: Galina Trofimova, Roman Savastenko, Natalia Chesnokova
Format: Article
Language:English
Published: Volgograd State University 2022-07-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Online Access:https://l.jvolsu.com/index.php/en/component/attachments/download/2578
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author Galina Trofimova
Roman Savastenko
Natalia Chesnokova
author_facet Galina Trofimova
Roman Savastenko
Natalia Chesnokova
author_sort Galina Trofimova
collection DOAJ
description The article deals with the problem of distortion of meanings when covering an event in transmedia in the aspect of its impact on the linguistic personality of a web communicant. A detailed review of domestic and foreign scientific literature enables the authors to conclude that the formation of transmedia as a specific means of reproducing the information picture of an event is accompanied by genre transformations and convergence of media formats. The article proves that as a component of the transmedia structure, which is formed by means of artificial intelligence and digitalization, network media are changing their style of event coverage, and the use of clickbait is becoming more frequent in the headlines of publications. It increases the incongruence between the content and the title. As a result, a linguistic virtual personality, experiencing uncertainty about the reliability of media reports, demonstrates a tendency towards linguistic simplification, entertainment, speech negativity and provocation. It shows the need for strong emotional, expressive, evaluative language tools that enhance the effect of sensationalism. Systematization of quantitative and qualitative indicators has made it possible to specify the signs of destructive disorders and trace the mechanisms of influence of transmedia processes on the virtual linguistic personality. As a result, the authors identify similarities and differences between the communicative expectations of information recipients and the linguistic means of media texts as part of transmedia, revealing their destructive impact on the network audience.
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spelling doaj.art-f9d9d2b5d0be4bd2a4916ed8fec307012023-06-25T20:01:13ZengVolgograd State UniversityVestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie1998-99112022-07-013172810.15688/jvolsu2.2022.3.2The Impact of Transmedia Processes on the Linguistic Personality of the Web CommunicantGalina Trofimovahttps://orcid.org/0000-0002-1295-5002Roman Savastenkohttps://orcid.org/0000-0002-3312-3790Natalia Chesnokovahttps://orcid.org/0000-0001-9229-383X The article deals with the problem of distortion of meanings when covering an event in transmedia in the aspect of its impact on the linguistic personality of a web communicant. A detailed review of domestic and foreign scientific literature enables the authors to conclude that the formation of transmedia as a specific means of reproducing the information picture of an event is accompanied by genre transformations and convergence of media formats. The article proves that as a component of the transmedia structure, which is formed by means of artificial intelligence and digitalization, network media are changing their style of event coverage, and the use of clickbait is becoming more frequent in the headlines of publications. It increases the incongruence between the content and the title. As a result, a linguistic virtual personality, experiencing uncertainty about the reliability of media reports, demonstrates a tendency towards linguistic simplification, entertainment, speech negativity and provocation. It shows the need for strong emotional, expressive, evaluative language tools that enhance the effect of sensationalism. Systematization of quantitative and qualitative indicators has made it possible to specify the signs of destructive disorders and trace the mechanisms of influence of transmedia processes on the virtual linguistic personality. As a result, the authors identify similarities and differences between the communicative expectations of information recipients and the linguistic means of media texts as part of transmedia, revealing their destructive impact on the network audience.https://l.jvolsu.com/index.php/en/component/attachments/download/2578
spellingShingle Galina Trofimova
Roman Savastenko
Natalia Chesnokova
The Impact of Transmedia Processes on the Linguistic Personality of the Web Communicant
Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
title The Impact of Transmedia Processes on the Linguistic Personality of the Web Communicant
title_full The Impact of Transmedia Processes on the Linguistic Personality of the Web Communicant
title_fullStr The Impact of Transmedia Processes on the Linguistic Personality of the Web Communicant
title_full_unstemmed The Impact of Transmedia Processes on the Linguistic Personality of the Web Communicant
title_short The Impact of Transmedia Processes on the Linguistic Personality of the Web Communicant
title_sort impact of transmedia processes on the linguistic personality of the web communicant
url https://l.jvolsu.com/index.php/en/component/attachments/download/2578
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