Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer

The article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is pai...

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Bibliographic Details
Main Authors: I.A. Pile, T.I. Surikova
Format: Article
Language:Russian
Published: Publishing House Discourse-P 2018-04-01
Series:Дискурс Пи
Subjects:
Online Access: http://madipi.ru/images/discourse-pi/32-33/articles/21_199-207.pdf
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author I.A. Pile
T.I. Surikova
author_facet I.A. Pile
T.I. Surikova
author_sort I.A. Pile
collection DOAJ
description The article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is paid to linguistic, semiotic, cognitive,and psychological resources.
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issn 1817-9568
language Russian
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spelling doaj.art-f9ebbeb485e14569ad685610d26bdd212022-12-21T23:54:44ZrusPublishing House Discourse-PДискурс Пи1817-95682018-04-013-4 (32-33)10.17506/dipi.2018.33.4.199207372Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the ConsumerI.A. PileT.I. SurikovaThe article is devoted to analysis of implicit resources of manipulation strategy in commercial advertising, and an impact is considered both on the emotional and rationalspheres of recipient`s consciousness. Basic tactics are considered by examplesof commercial advertising. Special attention is paid to linguistic, semiotic, cognitive,and psychological resources. http://madipi.ru/images/discourse-pi/32-33/articles/21_199-207.pdf manipulation commercial advertising implicit information.
spellingShingle I.A. Pile
T.I. Surikova
Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
Дискурс Пи
manipulation
commercial advertising
implicit information.
title Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_full Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_fullStr Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_full_unstemmed Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_short Implicit Information in Commercial Advertising as a Resource of Strategy of Manipulating the Consumer
title_sort implicit information in commercial advertising as a resource of strategy of manipulating the consumer
topic manipulation
commercial advertising
implicit information.
url http://madipi.ru/images/discourse-pi/32-33/articles/21_199-207.pdf
work_keys_str_mv AT iapile implicitinformationincommercialadvertisingasaresourceofstrategyofmanipulatingtheconsumer
AT tisurikova implicitinformationincommercialadvertisingasaresourceofstrategyofmanipulatingtheconsumer