The Passive Techniques of Television Audience Measurement
The challenge associated with the adjustment and overlapping of different techniques becomes especially evident in media research. The article examines the passive techniques of mass media measurement exemplified by the study of television oriented to handle the problem of objectively verifiable dat...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2010-12-01
|
| Series: | RUDN journal of Sociology |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/sociology/article/view/6088 |
| Summary: | The challenge associated with the adjustment and overlapping of different techniques becomes especially evident in media research. The article examines the passive techniques of mass media measurement exemplified by the study of television oriented to handle the problem of objectively verifiable data acquisition. |
|---|---|
| ISSN: | 2313-2272 2408-8897 |