Customer expectations from auction log sales: The case of Ankara Regional Directorate of Forestry
This study aimed to elicit the profile of the customers participating in the auction of industrial wood sales in Ankara Regional Directorate of Forestry (RDF), their demands, expectations, and satisfaction from the log sales and sales parties, and their problems. The research data were collected thr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Isparta University of Applied Sciences Faculty of Forestry
2023-09-01
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| Series: | Turkish Journal of Forestry |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3199737 |
| _version_ | 1797666815755681792 |
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| author | Celal Kulaç Kenan Ok Güven Kaya |
| author_facet | Celal Kulaç Kenan Ok Güven Kaya |
| author_sort | Celal Kulaç |
| collection | DOAJ |
| description | This study aimed to elicit the profile of the customers participating in the auction of industrial wood sales in Ankara Regional Directorate of Forestry (RDF), their demands, expectations, and satisfaction from the log sales and sales parties, and their problems. The research data were collected through sales files, two surveys and observations of sales lots in sales depots for 54 auction sales done in a 14-month period between March 2017 and May 2018. A sales survey study was conducted with 147 customers, a company survey was conducted with 37 companies, and observations were made on the quality of 1840 sales lots in sales depots. It has been observed that the buyers of Ankara RDF log sales are generally forest industry organizations in the region that processes timber, but these customers also purchase from other nearby regions. Customers' main problems and expectations regarding sales lots focus on the supply gap, compliance with standards, quality, and measurement errors. Customers want the sales lots to contain goods of the same quality, diameter and size class. In addition, customers' attitudes and expectations overlap with similar studies and forestry enterprises at some points, while differing in others. As a result, it is recommended that each RDF of General Directorate of Forestry prepare their own marketing programs to monitor and satisfy their own customers. |
| first_indexed | 2024-03-11T20:05:00Z |
| format | Article |
| id | doaj.art-fa21f70250fb4bc89836228f924fe2f4 |
| institution | Directory Open Access Journal |
| issn | 2149-3898 |
| language | English |
| last_indexed | 2024-03-11T20:05:00Z |
| publishDate | 2023-09-01 |
| publisher | Isparta University of Applied Sciences Faculty of Forestry |
| record_format | Article |
| series | Turkish Journal of Forestry |
| spelling | doaj.art-fa21f70250fb4bc89836228f924fe2f42023-10-04T08:23:39ZengIsparta University of Applied Sciences Faculty of ForestryTurkish Journal of Forestry2149-38982023-09-0124327228610.18182/tjf.13122311656Customer expectations from auction log sales: The case of Ankara Regional Directorate of ForestryCelal Kulaç0Kenan Ok1Güven Kaya2İç Anadolu Ormancılık Araştırma Enstitüsü MüdürlüğüİSTANBUL ÜNİVERSİTESİ-CERRAHPAŞA, ORMAN FAKÜLTESİMarmara Ormancılık Araştırma Enstitüsü MüdürlüğüThis study aimed to elicit the profile of the customers participating in the auction of industrial wood sales in Ankara Regional Directorate of Forestry (RDF), their demands, expectations, and satisfaction from the log sales and sales parties, and their problems. The research data were collected through sales files, two surveys and observations of sales lots in sales depots for 54 auction sales done in a 14-month period between March 2017 and May 2018. A sales survey study was conducted with 147 customers, a company survey was conducted with 37 companies, and observations were made on the quality of 1840 sales lots in sales depots. It has been observed that the buyers of Ankara RDF log sales are generally forest industry organizations in the region that processes timber, but these customers also purchase from other nearby regions. Customers' main problems and expectations regarding sales lots focus on the supply gap, compliance with standards, quality, and measurement errors. Customers want the sales lots to contain goods of the same quality, diameter and size class. In addition, customers' attitudes and expectations overlap with similar studies and forestry enterprises at some points, while differing in others. As a result, it is recommended that each RDF of General Directorate of Forestry prepare their own marketing programs to monitor and satisfy their own customers.https://dergipark.org.tr/tr/download/article-file/3199737orman ürünleri pazarlamasıpiyasa beklentilerisatış partilerimüşteri özelliklerimarketing of forest productsmarket expectationssales lotscharacteristics of consumer |
| spellingShingle | Celal Kulaç Kenan Ok Güven Kaya Customer expectations from auction log sales: The case of Ankara Regional Directorate of Forestry Turkish Journal of Forestry orman ürünleri pazarlaması piyasa beklentileri satış partileri müşteri özellikleri marketing of forest products market expectations sales lots characteristics of consumer |
| title | Customer expectations from auction log sales: The case of Ankara Regional Directorate of Forestry |
| title_full | Customer expectations from auction log sales: The case of Ankara Regional Directorate of Forestry |
| title_fullStr | Customer expectations from auction log sales: The case of Ankara Regional Directorate of Forestry |
| title_full_unstemmed | Customer expectations from auction log sales: The case of Ankara Regional Directorate of Forestry |
| title_short | Customer expectations from auction log sales: The case of Ankara Regional Directorate of Forestry |
| title_sort | customer expectations from auction log sales the case of ankara regional directorate of forestry |
| topic | orman ürünleri pazarlaması piyasa beklentileri satış partileri müşteri özellikleri marketing of forest products market expectations sales lots characteristics of consumer |
| url | https://dergipark.org.tr/tr/download/article-file/3199737 |
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