The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu
AbstractTourists’ gastronomic experiences are integral to their overall travel satisfaction. Understanding the factors influencing tourists’ perceptions of local cuisine quality is crucial. This study explores the development of quality attribute beliefs among tourists unfamiliar with Vanuatu beef....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2333605 |
| _version_ | 1797201768105377792 |
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| author | Nic Lees Jill Greenhalgh |
| author_facet | Nic Lees Jill Greenhalgh |
| author_sort | Nic Lees |
| collection | DOAJ |
| description | AbstractTourists’ gastronomic experiences are integral to their overall travel satisfaction. Understanding the factors influencing tourists’ perceptions of local cuisine quality is crucial. This study explores the development of quality attribute beliefs among tourists unfamiliar with Vanuatu beef. It focuses on credence and experience quality attributes and their evolution through the purchasing and consumption of Vanuatu beef, considering the influence of personal factors on attribute beliefs. Data from 200 tourists in Vanuatu was analysed using factor analysis, means comparison, and multiple linear regression. The results highlight the influence of tourists’ pre-existing beliefs on credence quality attributes, impacting their post-purchase and consumption beliefs. Additionally, personal factors, especially the importance of credence attributes, significantly affect pre- and post-purchase beliefs about experience quality attributes. However, the importance of experience attributes only affects post-purchase beliefs regarding credence attributes. This research provides valuable insights into the formation of tourists’ beliefs about the quality attributes of local cuisine. The findings are particularly significant as tourists’ gastronomic experiences are closely tied to their overall travel satisfaction. Understanding these dynamics is crucial for enhancing tourists’ experiences in Vanuatu and similar destinations. |
| first_indexed | 2024-04-24T07:52:47Z |
| format | Article |
| id | doaj.art-fa28eb2279164e78a6fb80834c2de3d5 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-24T07:52:47Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-fa28eb2279164e78a6fb80834c2de3d52024-04-18T10:53:12ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2333605The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting VanuatuNic Lees0Jill Greenhalgh1Department of Agribusiness and Markets, Faculty of Agribusiness & Commerce, Lincoln University, Christchurch, New ZealandDepartment of Agribusiness and Markets, Faculty of Agribusiness & Commerce, Lincoln University, Christchurch, New ZealandAbstractTourists’ gastronomic experiences are integral to their overall travel satisfaction. Understanding the factors influencing tourists’ perceptions of local cuisine quality is crucial. This study explores the development of quality attribute beliefs among tourists unfamiliar with Vanuatu beef. It focuses on credence and experience quality attributes and their evolution through the purchasing and consumption of Vanuatu beef, considering the influence of personal factors on attribute beliefs. Data from 200 tourists in Vanuatu was analysed using factor analysis, means comparison, and multiple linear regression. The results highlight the influence of tourists’ pre-existing beliefs on credence quality attributes, impacting their post-purchase and consumption beliefs. Additionally, personal factors, especially the importance of credence attributes, significantly affect pre- and post-purchase beliefs about experience quality attributes. However, the importance of experience attributes only affects post-purchase beliefs regarding credence attributes. This research provides valuable insights into the formation of tourists’ beliefs about the quality attributes of local cuisine. The findings are particularly significant as tourists’ gastronomic experiences are closely tied to their overall travel satisfaction. Understanding these dynamics is crucial for enhancing tourists’ experiences in Vanuatu and similar destinations.https://www.tandfonline.com/doi/10.1080/23311975.2024.2333605Credence attributesexperience attributesVanuatubeefquality attributestourist satisfaction |
| spellingShingle | Nic Lees Jill Greenhalgh The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu Cogent Business & Management Credence attributes experience attributes Vanuatu beef quality attributes tourist satisfaction |
| title | The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu |
| title_full | The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu |
| title_fullStr | The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu |
| title_full_unstemmed | The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu |
| title_short | The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu |
| title_sort | effects of purchase and consumption on beef quality attribute beliefs a study of tourists visiting vanuatu |
| topic | Credence attributes experience attributes Vanuatu beef quality attributes tourist satisfaction |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2333605 |
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