Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty
The impact of incidental emotions on decision making is well established. Incidental emotions can be differentiated on several appraisal dimensions, including certainty–uncertainty. The present research investigates the effect of certainty–uncertainty of incidental emotions on hedonic forecasting. T...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2020-10-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.536376/full |
| _version_ | 1819265286911557632 |
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| author | Athanasios Polyportis Athanasios Polyportis Flora Kokkinaki Csilla Horváth Georgios Christopoulos |
| author_facet | Athanasios Polyportis Athanasios Polyportis Flora Kokkinaki Csilla Horváth Georgios Christopoulos |
| author_sort | Athanasios Polyportis |
| collection | DOAJ |
| description | The impact of incidental emotions on decision making is well established. Incidental emotions can be differentiated on several appraisal dimensions, including certainty–uncertainty. The present research investigates the effect of certainty–uncertainty of incidental emotions on hedonic forecasting. The results of four experimental studies indicate that uncertainty-associated incidental emotions, such as fear and hope, compared with certainty emotions, such as anger and happiness, amplify predicted utility. This amplification effect is confirmed for opposite utility types; uncertainty-associated emotions, when compared with their certainty counterparts, lead to an overprediction of positive utilities and to an underprediction of negative utilities. This effect is mediated by the prediction task uncertainty, providing evidence for a carryover process of the incidental emotion. The effect of task uncertainty on predicted utility is, in turn, partly mediated by attention to the task, suggesting that an affective adaptation process lies behind the amplification of forecasts. Taken together, these findings extend the impact of certainty–uncertainty to the context of hedonic forecasting and further corroborate the impact of incidental emotions in judgment and decision making. |
| first_indexed | 2024-12-23T20:42:58Z |
| format | Article |
| id | doaj.art-fa2b2ea6acc248c7b1f20772ca50804c |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-23T20:42:58Z |
| publishDate | 2020-10-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-fa2b2ea6acc248c7b1f20772ca50804c2022-12-21T17:31:53ZengFrontiers Media S.A.Frontiers in Psychology1664-10782020-10-011110.3389/fpsyg.2020.536376536376Incidental Emotions and Hedonic Forecasting: The Role of (Un)certaintyAthanasios Polyportis0Athanasios Polyportis1Flora Kokkinaki2Csilla Horváth3Georgios Christopoulos4Department of Marketing and Communication, Athens University of Economics and Business, Athens, GreeceDepartment of Design, Organisation and Strategy, Faculty of Industrial Design Engineering, Delft University of Technology (TU Delft), Delft, NetherlandsDepartment of Marketing and Communication, Athens University of Economics and Business, Athens, GreeceInstitute for Management Research, Radboud University, Nijmegen, NetherlandsNanyang Business School, Nanyang Technological University, Singapore, SingaporeThe impact of incidental emotions on decision making is well established. Incidental emotions can be differentiated on several appraisal dimensions, including certainty–uncertainty. The present research investigates the effect of certainty–uncertainty of incidental emotions on hedonic forecasting. The results of four experimental studies indicate that uncertainty-associated incidental emotions, such as fear and hope, compared with certainty emotions, such as anger and happiness, amplify predicted utility. This amplification effect is confirmed for opposite utility types; uncertainty-associated emotions, when compared with their certainty counterparts, lead to an overprediction of positive utilities and to an underprediction of negative utilities. This effect is mediated by the prediction task uncertainty, providing evidence for a carryover process of the incidental emotion. The effect of task uncertainty on predicted utility is, in turn, partly mediated by attention to the task, suggesting that an affective adaptation process lies behind the amplification of forecasts. Taken together, these findings extend the impact of certainty–uncertainty to the context of hedonic forecasting and further corroborate the impact of incidental emotions in judgment and decision making.https://www.frontiersin.org/article/10.3389/fpsyg.2020.536376/fullcertainty–uncertaintyappraisal dimensionpredicted utilityhedonic forecastingappraisal-tendency frameworkaffective forecasting |
| spellingShingle | Athanasios Polyportis Athanasios Polyportis Flora Kokkinaki Csilla Horváth Georgios Christopoulos Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty Frontiers in Psychology certainty–uncertainty appraisal dimension predicted utility hedonic forecasting appraisal-tendency framework affective forecasting |
| title | Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty |
| title_full | Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty |
| title_fullStr | Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty |
| title_full_unstemmed | Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty |
| title_short | Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty |
| title_sort | incidental emotions and hedonic forecasting the role of un certainty |
| topic | certainty–uncertainty appraisal dimension predicted utility hedonic forecasting appraisal-tendency framework affective forecasting |
| url | https://www.frontiersin.org/article/10.3389/fpsyg.2020.536376/full |
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