Study of the impact of brand development for small enterprises for clothing production factories
The world is witnessing in the recent period strong competition in the field of clothing industry, as the producing countries seek to achieve a difficult equation, which is to achieve the lowest possible cost with the highest taste in addition to the best industrial quality. We find that the ready-t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
The Arab Association of Civilization and Islamic Arts
2021-10-01
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| Series: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| Subjects: | |
| Online Access: | https://jsos.journals.ekb.eg/article_179024_345755dd9b26729431f9e4ca4662a9f8.pdf |
| _version_ | 1797391686267043840 |
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| author | hadeer emad hamdy abdelhameed ahmed fahiem elbarbary Mohamed Abdel Hamid Hagag |
| author_facet | hadeer emad hamdy abdelhameed ahmed fahiem elbarbary Mohamed Abdel Hamid Hagag |
| author_sort | hadeer emad hamdy abdelhameed |
| collection | DOAJ |
| description | The world is witnessing in the recent period strong competition in the field of clothing industry, as the producing countries seek to achieve a difficult equation, which is to achieve the lowest possible cost with the highest taste in addition to the best industrial quality. We find that the ready-to-wear industry is subject to global fashion trends, so the clothing and fashion styles change according to the preferences of community members. This research study deals with the problem of the inability of the owners of small enterprises to compete in the local and sometimes foreign markets due to their lack of a brand that distinguishes their product, and sometimes there is a brand, but it does not suit the nature of the clothing products and needs to be developed to match the technologies of the modern era, and the importance of the research is due. The impact of the brand on the size of the project. Raising the level of thinking of the owners of small and medium enterprises. The research sample was based on three samples for factories producing women's clothing. The study was based on laying the foundations and standards for the development of the trademark and the effect of this mark on developing the design form and production processes to increase the profits of the companies identified in the study samples, and through the results, designing a questionnaire and statistical analysis, the study concluded the importance of the brand for the development of small enterprises. |
| first_indexed | 2024-03-08T23:36:20Z |
| format | Article |
| id | doaj.art-fa366860ea2b4fccbdbfc13e6121248b |
| institution | Directory Open Access Journal |
| issn | 2735-5071 2735-508X |
| language | Arabic |
| last_indexed | 2024-03-08T23:36:20Z |
| publishDate | 2021-10-01 |
| publisher | The Arab Association of Civilization and Islamic Arts |
| record_format | Article |
| series | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm |
| spelling | doaj.art-fa366860ea2b4fccbdbfc13e6121248b2023-12-14T07:06:04ZaraThe Arab Association of Civilization and Islamic ArtsMaǧallaẗ Al-Turāṯ wa Al-Taṣmīm2735-50712735-508X2021-10-011518921510.21608/jsos.2021.76425.1016179024Study of the impact of brand development for small enterprises for clothing production factorieshadeer emad hamdy abdelhameed0ahmed fahiem elbarbary1Mohamed Abdel Hamid Hagag2faculty of applied arts banha universtyfaculty of applied arts ,banha uniAssistant Professor, Department of Clothing and Textiles, Faculty of Home Economics - Menoufia UniversityThe world is witnessing in the recent period strong competition in the field of clothing industry, as the producing countries seek to achieve a difficult equation, which is to achieve the lowest possible cost with the highest taste in addition to the best industrial quality. We find that the ready-to-wear industry is subject to global fashion trends, so the clothing and fashion styles change according to the preferences of community members. This research study deals with the problem of the inability of the owners of small enterprises to compete in the local and sometimes foreign markets due to their lack of a brand that distinguishes their product, and sometimes there is a brand, but it does not suit the nature of the clothing products and needs to be developed to match the technologies of the modern era, and the importance of the research is due. The impact of the brand on the size of the project. Raising the level of thinking of the owners of small and medium enterprises. The research sample was based on three samples for factories producing women's clothing. The study was based on laying the foundations and standards for the development of the trademark and the effect of this mark on developing the design form and production processes to increase the profits of the companies identified in the study samples, and through the results, designing a questionnaire and statistical analysis, the study concluded the importance of the brand for the development of small enterprises.https://jsos.journals.ekb.eg/article_179024_345755dd9b26729431f9e4ca4662a9f8.pdfbrandingmarketing and small businessclothing design and production) |
| spellingShingle | hadeer emad hamdy abdelhameed ahmed fahiem elbarbary Mohamed Abdel Hamid Hagag Study of the impact of brand development for small enterprises for clothing production factories Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm branding marketing and small business clothing design and production) |
| title | Study of the impact of brand development for small enterprises for clothing production factories |
| title_full | Study of the impact of brand development for small enterprises for clothing production factories |
| title_fullStr | Study of the impact of brand development for small enterprises for clothing production factories |
| title_full_unstemmed | Study of the impact of brand development for small enterprises for clothing production factories |
| title_short | Study of the impact of brand development for small enterprises for clothing production factories |
| title_sort | study of the impact of brand development for small enterprises for clothing production factories |
| topic | branding marketing and small business clothing design and production) |
| url | https://jsos.journals.ekb.eg/article_179024_345755dd9b26729431f9e4ca4662a9f8.pdf |
| work_keys_str_mv | AT hadeeremadhamdyabdelhameed studyoftheimpactofbranddevelopmentforsmallenterprisesforclothingproductionfactories AT ahmedfahiemelbarbary studyoftheimpactofbranddevelopmentforsmallenterprisesforclothingproductionfactories AT mohamedabdelhamidhagag studyoftheimpactofbranddevelopmentforsmallenterprisesforclothingproductionfactories |