Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire
This study concentratres upon the lexical strategies that include figures and rhetorical devices like metaphor or metonymy and their functioning in advertising messages. The identified figures of rhetoric are used to support and increase advertising effectiveness and are responsible for creativity i...
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| Format: | Article |
| Language: | deu |
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University of Pitesti
2018-12-01
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| Series: | Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
| Subjects: | |
| Online Access: | http://scf-lsa.info/wp-content/uploads/2019/01/17-21-SILVIA-BONCESCU-1.pdf |
| _version_ | 1827364243109838848 |
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| author | Sivia Boncescu |
| author_facet | Sivia Boncescu |
| author_sort | Sivia Boncescu |
| collection | DOAJ |
| description | This study concentratres upon the lexical strategies that include figures and rhetorical devices like metaphor or metonymy and their functioning in advertising messages. The identified figures of rhetoric are used to support and increase advertising effectiveness and are responsible for creativity in advertising. |
| first_indexed | 2024-03-08T08:06:06Z |
| format | Article |
| id | doaj.art-fa3c356b72e14fae9070b04fbb34f8b4 |
| institution | Directory Open Access Journal |
| issn | 1583-2236 2344-4525 |
| language | deu |
| last_indexed | 2024-03-08T08:06:06Z |
| publishDate | 2018-12-01 |
| publisher | University of Pitesti |
| record_format | Article |
| series | Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
| spelling | doaj.art-fa3c356b72e14fae9070b04fbb34f8b42024-02-02T11:09:50ZdeuUniversity of PitestiStudii si Cercetari Filologice: Seria Limbi Straine Aplicate1583-22362344-45252018-12-01171721Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaireSivia Boncescu0Université de Piteşti, RoumanieThis study concentratres upon the lexical strategies that include figures and rhetorical devices like metaphor or metonymy and their functioning in advertising messages. The identified figures of rhetoric are used to support and increase advertising effectiveness and are responsible for creativity in advertising.http://scf-lsa.info/wp-content/uploads/2019/01/17-21-SILVIA-BONCESCU-1.pdffigures of rhetoricmetaphormetonymy |
| spellingShingle | Sivia Boncescu Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire Studii si Cercetari Filologice: Seria Limbi Straine Aplicate figures of rhetoric metaphor metonymy |
| title | Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire |
| title_full | Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire |
| title_fullStr | Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire |
| title_full_unstemmed | Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire |
| title_short | Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire |
| title_sort | syllepse et antanaclase procedes rhetoriques dans le slogan publicitaire |
| topic | figures of rhetoric metaphor metonymy |
| url | http://scf-lsa.info/wp-content/uploads/2019/01/17-21-SILVIA-BONCESCU-1.pdf |
| work_keys_str_mv | AT siviaboncescu syllepseetantanaclaseprocedesrhetoriquesdanslesloganpublicitaire |