Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011

By using a longitudinal design and measuring television content and the occurrence of ordinary television and ‘ordinary’ participants at four different points in time from 1982 to 2011, this study investigates the alleged shift towards ordinariness in the 1990s. Using Sweden as a test case, three re...

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Main Authors: Eriksson Göran, Camauër Leonor, Lakew Yuliya
Format: Article
Language:English
Published: Sciendo 2017-12-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.1515/nor-2017-0392
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author Eriksson Göran
Camauër Leonor
Lakew Yuliya
author_facet Eriksson Göran
Camauër Leonor
Lakew Yuliya
author_sort Eriksson Göran
collection DOAJ
description By using a longitudinal design and measuring television content and the occurrence of ordinary television and ‘ordinary’ participants at four different points in time from 1982 to 2011, this study investigates the alleged shift towards ordinariness in the 1990s. Using Sweden as a test case, three research questions are posed: To what extent did ordinary television programming increase during the 1990s? To what extent did the participation of ordinary people increase as a consequence of this shift? To what extent has public service television adapted to commercial competition through broadcasting more ordinary television? The analysis confirms the alleged shift towards ordinariness. Ordinary television and ordinary participants did increase during the studied era, but a key argument put forward is that this shift occurred gradually and that one should avoid using overdramatic epithets to characterise it. The results also suggest that the public service broadcaster (SVT) also moved towards ordinariness but that this change was modest and occurred later than expected in Sweden.
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spelling doaj.art-fa85170d70cf4a4db1fb1fa4e2c7c8a82023-09-02T14:52:39ZengSciendoNordicom Review2001-51192017-12-0138211312910.1515/nor-2017-0392Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011Eriksson Göran0Camauër Leonor1Lakew Yuliya2Professor, Department of Humanities, Education and Social Sciences (HumES), Örebro UniversityAssociate Professor, Department of Humanities, Education and Social Sciences (HumES), Örebro UniversityPh.D. Student, Department of Humanities, Education and Social Sciences (HumES), Örebro UniversityBy using a longitudinal design and measuring television content and the occurrence of ordinary television and ‘ordinary’ participants at four different points in time from 1982 to 2011, this study investigates the alleged shift towards ordinariness in the 1990s. Using Sweden as a test case, three research questions are posed: To what extent did ordinary television programming increase during the 1990s? To what extent did the participation of ordinary people increase as a consequence of this shift? To what extent has public service television adapted to commercial competition through broadcasting more ordinary television? The analysis confirms the alleged shift towards ordinariness. Ordinary television and ordinary participants did increase during the studied era, but a key argument put forward is that this shift occurred gradually and that one should avoid using overdramatic epithets to characterise it. The results also suggest that the public service broadcaster (SVT) also moved towards ordinariness but that this change was modest and occurred later than expected in Sweden.https://doi.org/10.1515/nor-2017-0392broadcastingcommercial competitiondemocratisationparticipationpublic servicereality televisiontelevision history
spellingShingle Eriksson Göran
Camauër Leonor
Lakew Yuliya
Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011
Nordicom Review
broadcasting
commercial competition
democratisation
participation
public service
reality television
television history
title Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011
title_full Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011
title_fullStr Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011
title_full_unstemmed Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011
title_short Ordinary People on Television: A longitudinal study of Swedish Television, 1982–2011
title_sort ordinary people on television a longitudinal study of swedish television 1982 2011
topic broadcasting
commercial competition
democratisation
participation
public service
reality television
television history
url https://doi.org/10.1515/nor-2017-0392
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