A Sociological Study of Celebrity Culture Audiences in Persian Instagram
Celebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification. Five specific characteristics of celebrity disti...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2020-01-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_10868_61b9e3e66981a3bff13b95144954175e.pdf |
| _version_ | 1797392770491482112 |
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| author | Mostafa Edjtehadi Vahid Kashafi Nia |
| author_facet | Mostafa Edjtehadi Vahid Kashafi Nia |
| author_sort | Mostafa Edjtehadi |
| collection | DOAJ |
| description | Celebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification. Five specific characteristics of celebrity distinguish it from traditional forms of reputation, include media-driven, audience-driven, gain reputation quickly and scope of reputation, diversification and migration. For achieving this goal, a survey research has designed. The main aim of this research was to investigate the tendency of Farsi Instagram users to the celebrity culture, from sociological point of view. The statistical population of the study was all Persian Instagram users. 384 users were selected by simple random sampling. The results of the research show that, the mean of the tendency towards celebrity culture in the studied population is 46.39 out of 100, and most respondents (49.2%) have a moderate tendency towards celebrity culture. Comparison of means tests shows that in gender category, women, in age category, 20-29 years old audiences, and in educational category Bachelor's degree audiences, have the most tendency toward celebrity culture. Inferential statistics shows negative relation between religiosity and tendency toward celebrity culture, and positive relation between independent variables consumerism and tendency toward media with dependent variable, tendency toward celebrity culture. |
| first_indexed | 2024-03-08T23:53:18Z |
| format | Article |
| id | doaj.art-fa9c8a569c6242e6bc765c87d6bf759d |
| institution | Directory Open Access Journal |
| issn | 2538-2209 2476-6550 |
| language | fas |
| last_indexed | 2024-03-08T23:53:18Z |
| publishDate | 2020-01-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات رسانههای نوین |
| spelling | doaj.art-fa9c8a569c6242e6bc765c87d6bf759d2023-12-13T10:28:07ZfasAllameh Tabataba'i University Pressمطالعات رسانههای نوین2538-22092476-65502020-01-0152011314810.22054/nms.2020.39301.67310868A Sociological Study of Celebrity Culture Audiences in Persian InstagramMostafa Edjtehadi0Vahid Kashafi Nia1Social Science Department, Faculty of Languages, Literature and Humanities, Shahid Beheshti University, Tehran, IranSocial Science Department, Faculty of Literature and Humanities, Shahid Beheshti University, Tehran, IranCelebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification. Five specific characteristics of celebrity distinguish it from traditional forms of reputation, include media-driven, audience-driven, gain reputation quickly and scope of reputation, diversification and migration. For achieving this goal, a survey research has designed. The main aim of this research was to investigate the tendency of Farsi Instagram users to the celebrity culture, from sociological point of view. The statistical population of the study was all Persian Instagram users. 384 users were selected by simple random sampling. The results of the research show that, the mean of the tendency towards celebrity culture in the studied population is 46.39 out of 100, and most respondents (49.2%) have a moderate tendency towards celebrity culture. Comparison of means tests shows that in gender category, women, in age category, 20-29 years old audiences, and in educational category Bachelor's degree audiences, have the most tendency toward celebrity culture. Inferential statistics shows negative relation between religiosity and tendency toward celebrity culture, and positive relation between independent variables consumerism and tendency toward media with dependent variable, tendency toward celebrity culture.https://nms.atu.ac.ir/article_10868_61b9e3e66981a3bff13b95144954175e.pdffamecelebrityaudiencecelebrity culturepersian instagram |
| spellingShingle | Mostafa Edjtehadi Vahid Kashafi Nia A Sociological Study of Celebrity Culture Audiences in Persian Instagram مطالعات رسانههای نوین fame celebrity audience celebrity culture persian instagram |
| title | A Sociological Study of Celebrity Culture Audiences in Persian Instagram |
| title_full | A Sociological Study of Celebrity Culture Audiences in Persian Instagram |
| title_fullStr | A Sociological Study of Celebrity Culture Audiences in Persian Instagram |
| title_full_unstemmed | A Sociological Study of Celebrity Culture Audiences in Persian Instagram |
| title_short | A Sociological Study of Celebrity Culture Audiences in Persian Instagram |
| title_sort | sociological study of celebrity culture audiences in persian instagram |
| topic | fame celebrity audience celebrity culture persian instagram |
| url | https://nms.atu.ac.ir/article_10868_61b9e3e66981a3bff13b95144954175e.pdf |
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