Consumer packaging as a tool for social and ethical marketing
Producing consumer packaging, which would meet the modern requirements in a comprehensive manner, while ensuring the needs of a consumer, a manufacturer and society as a whole, is currently one of the most important issues. In the context of developing a socially responsible society, the transition...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2019-03-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11744/IM_2019_01_Lialiuk.pdf |
| _version_ | 1819010613071839232 |
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| author | Alla Lialiuk Andrii Kolosok Olena Skoruk Liliia Hromko Nataliia Hrytsiuk |
| author_facet | Alla Lialiuk Andrii Kolosok Olena Skoruk Liliia Hromko Nataliia Hrytsiuk |
| author_sort | Alla Lialiuk |
| collection | DOAJ |
| description | Producing consumer packaging, which would meet the modern requirements in a comprehensive manner, while ensuring the needs of a consumer, a manufacturer and society as a whole, is currently one of the most important issues. In the context of developing a socially responsible society, the transition from classical marketing schemes to the social and ethical marketing is important for producers. The article defines the features of consumer packaging as a marketing tool based on theoretical generalization and survey among the city of Lutsk residents. The author’s vision of the packaging strategy and the product strategy interaction in the context of socially oriented marketing is presented. The possible options of packaging recycling are outlined: use of returnable packaging; utilization of packaging and the use of appropriate materials that are subject to recycling; use of packaging for other purposes. |
| first_indexed | 2024-12-21T01:15:02Z |
| format | Article |
| id | doaj.art-faa497f40a5d4982acd65dc64c992a5d |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-21T01:15:02Z |
| publishDate | 2019-03-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-faa497f40a5d4982acd65dc64c992a5d2022-12-21T19:20:50ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262019-03-01151768810.21511/im.15(1).2019.0711744Consumer packaging as a tool for social and ethical marketingAlla Lialiuk0https://orcid.org/0000-0002-4889-0511Andrii Kolosok1https://orcid.org/0000-0001-9167-5430Olena Skoruk2https://orcid.org/0000-0002-9497-1945Liliia Hromko3https://orcid.org/0000-0001-9437-9071Nataliia Hrytsiuk4https://orcid.org/0000-0002-9024-6092Ph.D. in Economics, Associate Professor of the Department of Economics, Security and Innovative Activities of an Enterprise, Lesya Ukrainka Eastern European National UniversityPh.D. in Economics, Associate Professor of the Department of Economics, Security and Innovative Activities of an Enterprise, Lesya Ukrainka Eastern European National UniversityPh.D. in Economics, Associate Professor of the Department of Economics, Security and Innovative Activities of an Enterprise, Lesya Ukrainka Eastern European National UniversityPh.D. in Economics, Senior Lecturer at the Department of Economics, Security and Innovative Activities of an Enterprise, Lesya Ukrainka Eastern European National UniversityPh.D. in Economics, Senior Lecturer at the Department of Economics, Security and Innovative Activities of an Enterprise, Lesya Ukrainka Eastern European National UniversityProducing consumer packaging, which would meet the modern requirements in a comprehensive manner, while ensuring the needs of a consumer, a manufacturer and society as a whole, is currently one of the most important issues. In the context of developing a socially responsible society, the transition from classical marketing schemes to the social and ethical marketing is important for producers. The article defines the features of consumer packaging as a marketing tool based on theoretical generalization and survey among the city of Lutsk residents. The author’s vision of the packaging strategy and the product strategy interaction in the context of socially oriented marketing is presented. The possible options of packaging recycling are outlined: use of returnable packaging; utilization of packaging and the use of appropriate materials that are subject to recycling; use of packaging for other purposes.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11744/IM_2019_01_Lialiuk.pdfenvironmental marketingenvironmental responsibilitypackaging recyclingpackaging strategyproduct strategy |
| spellingShingle | Alla Lialiuk Andrii Kolosok Olena Skoruk Liliia Hromko Nataliia Hrytsiuk Consumer packaging as a tool for social and ethical marketing Innovative Marketing environmental marketing environmental responsibility packaging recycling packaging strategy product strategy |
| title | Consumer packaging as a tool for social and ethical marketing |
| title_full | Consumer packaging as a tool for social and ethical marketing |
| title_fullStr | Consumer packaging as a tool for social and ethical marketing |
| title_full_unstemmed | Consumer packaging as a tool for social and ethical marketing |
| title_short | Consumer packaging as a tool for social and ethical marketing |
| title_sort | consumer packaging as a tool for social and ethical marketing |
| topic | environmental marketing environmental responsibility packaging recycling packaging strategy product strategy |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11744/IM_2019_01_Lialiuk.pdf |
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