Vocal fry may undermine the success of young women in the labor market.

Vocal fry is speech that is low pitched and creaky sounding, and is increasingly common among young American females. Some argue that vocal fry enhances speaker labor market perceptions while others argue that vocal fry is perceived negatively and can damage job prospects. In a large national sample...

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Main Authors: Rindy C Anderson, Casey A Klofstad, William J Mayew, Mohan Venkatachalam
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4037169?pdf=render
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author Rindy C Anderson
Casey A Klofstad
William J Mayew
Mohan Venkatachalam
author_facet Rindy C Anderson
Casey A Klofstad
William J Mayew
Mohan Venkatachalam
author_sort Rindy C Anderson
collection DOAJ
description Vocal fry is speech that is low pitched and creaky sounding, and is increasingly common among young American females. Some argue that vocal fry enhances speaker labor market perceptions while others argue that vocal fry is perceived negatively and can damage job prospects. In a large national sample of American adults we find that vocal fry is interpreted negatively. Relative to a normal speaking voice, young adult female voices exhibiting vocal fry are perceived as less competent, less educated, less trustworthy, less attractive, and less hirable. The negative perceptions of vocal fry are stronger for female voices relative to male voices. These results suggest that young American females should avoid using vocal fry speech in order to maximize labor market opportunities.
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spelling doaj.art-faacd4603c464cd2b6f1c77edba445422022-12-21T19:48:50ZengPublic Library of Science (PLoS)PLoS ONE1932-62032014-01-0195e9750610.1371/journal.pone.0097506Vocal fry may undermine the success of young women in the labor market.Rindy C AndersonCasey A KlofstadWilliam J MayewMohan VenkatachalamVocal fry is speech that is low pitched and creaky sounding, and is increasingly common among young American females. Some argue that vocal fry enhances speaker labor market perceptions while others argue that vocal fry is perceived negatively and can damage job prospects. In a large national sample of American adults we find that vocal fry is interpreted negatively. Relative to a normal speaking voice, young adult female voices exhibiting vocal fry are perceived as less competent, less educated, less trustworthy, less attractive, and less hirable. The negative perceptions of vocal fry are stronger for female voices relative to male voices. These results suggest that young American females should avoid using vocal fry speech in order to maximize labor market opportunities.http://europepmc.org/articles/PMC4037169?pdf=render
spellingShingle Rindy C Anderson
Casey A Klofstad
William J Mayew
Mohan Venkatachalam
Vocal fry may undermine the success of young women in the labor market.
PLoS ONE
title Vocal fry may undermine the success of young women in the labor market.
title_full Vocal fry may undermine the success of young women in the labor market.
title_fullStr Vocal fry may undermine the success of young women in the labor market.
title_full_unstemmed Vocal fry may undermine the success of young women in the labor market.
title_short Vocal fry may undermine the success of young women in the labor market.
title_sort vocal fry may undermine the success of young women in the labor market
url http://europepmc.org/articles/PMC4037169?pdf=render
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AT mohanvenkatachalam vocalfrymayunderminethesuccessofyoungwomeninthelabormarket