Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)

Purpose- This survey research was conducted with the aim of assessing the rural residents' support for tourism development and their effective factors in the tourism target villages in the Central District of Firoozabad County. Design/methodology/approach- The statistical population of this stu...

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Main Authors: Vida Aliyari, Maryam Sharifzadeh, Neda Aliyari
Format: Article
Language:English
Published: Ferdowsi University of Mashhad 2020-06-01
Series:Pizhūhish va barnāmah/rīzī-i rūstāyī
Subjects:
Online Access:https://jrrp.um.ac.ir/article_32948_bbcb49537113a54a6a04e8ab691adec2.pdf
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author Vida Aliyari
Maryam Sharifzadeh
Neda Aliyari
author_facet Vida Aliyari
Maryam Sharifzadeh
Neda Aliyari
author_sort Vida Aliyari
collection DOAJ
description Purpose- This survey research was conducted with the aim of assessing the rural residents' support for tourism development and their effective factors in the tourism target villages in the Central District of Firoozabad County. Design/methodology/approach- The statistical population of this study was resident household heads. Using Bartlett Table, 155 households were studied by simple random sampling method. The data gathering tool was a researcher-made questionnaire which its validity and reliability were confirmed. Findings- Based on the findings, the residents were categorized into two groups of committed supporters and passive supporters according to their support for tourism. The results of the logistic regression model showed that the perception of social, economic and environmental impacts is directly (positively) significantly predictive of the residents' support for tourism development. The highest coefficient of the logistic regression model was related to the perception of social impacts (with a coefficient of 10.661) as compared to the economic impacts (with a coefficient of 8.659) and the environmental (with a coefficient of 7.683). In addition, in 95.5% of the cases, the function can correctly measure levels of support for rural tourism. The accuracy of the model was also confirmed through the ROC curve. Research limitations/implications- Difficulties in completing the questionnaires due to the number of the tourist arrivals and people's occupations, the reluctance of some households to respond because of the distrust resulting from the location of the village in the palace privacy, and the problems encountered in this regard, which were resolved by the researchers' frequent visits to the area and acquiring the villagers' trust. Practical implications- In addition to improving the resident's perceptions of environmental impacts, further attention must be paid to improving the residents' perceptions of economic and social impacts. Originality/value- The development of tourism industry is heavily dependent on the participation and support of local residents. Improving the residents' perceptions of the impacts of tourism will lead to more residents' support for the industry, thereby, be paid more by tourists in the area, and recommend destinations to others and their desire to return to the area.
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spelling doaj.art-fab57609b3754e08b7d3da1e1c5937b12022-12-21T17:22:18ZengFerdowsi University of MashhadPizhūhish va barnāmah/rīzī-i rūstāyī2322-25142383-24952020-06-0192173310.22067/jrrp.v9i2.7968632948Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)Vida Aliyari0Maryam Sharifzadeh1Neda Aliyari2Yasouj UniversityYasouj UniversityYasouj UniversityPurpose- This survey research was conducted with the aim of assessing the rural residents' support for tourism development and their effective factors in the tourism target villages in the Central District of Firoozabad County. Design/methodology/approach- The statistical population of this study was resident household heads. Using Bartlett Table, 155 households were studied by simple random sampling method. The data gathering tool was a researcher-made questionnaire which its validity and reliability were confirmed. Findings- Based on the findings, the residents were categorized into two groups of committed supporters and passive supporters according to their support for tourism. The results of the logistic regression model showed that the perception of social, economic and environmental impacts is directly (positively) significantly predictive of the residents' support for tourism development. The highest coefficient of the logistic regression model was related to the perception of social impacts (with a coefficient of 10.661) as compared to the economic impacts (with a coefficient of 8.659) and the environmental (with a coefficient of 7.683). In addition, in 95.5% of the cases, the function can correctly measure levels of support for rural tourism. The accuracy of the model was also confirmed through the ROC curve. Research limitations/implications- Difficulties in completing the questionnaires due to the number of the tourist arrivals and people's occupations, the reluctance of some households to respond because of the distrust resulting from the location of the village in the palace privacy, and the problems encountered in this regard, which were resolved by the researchers' frequent visits to the area and acquiring the villagers' trust. Practical implications- In addition to improving the resident's perceptions of environmental impacts, further attention must be paid to improving the residents' perceptions of economic and social impacts. Originality/value- The development of tourism industry is heavily dependent on the participation and support of local residents. Improving the residents' perceptions of the impacts of tourism will lead to more residents' support for the industry, thereby, be paid more by tourists in the area, and recommend destinations to others and their desire to return to the area.https://jrrp.um.ac.ir/article_32948_bbcb49537113a54a6a04e8ab691adec2.pdfsupporthost communityrural tourismfiroozabad county
spellingShingle Vida Aliyari
Maryam Sharifzadeh
Neda Aliyari
Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)
Pizhūhish va barnāmah/rīzī-i rūstāyī
support
host community
rural tourism
firoozabad county
title Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)
title_full Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)
title_fullStr Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)
title_full_unstemmed Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)
title_short Investigating the Host Community Support for Rural Tourism Development (Case Study: Central District of Firoozabad County)
title_sort investigating the host community support for rural tourism development case study central district of firoozabad county
topic support
host community
rural tourism
firoozabad county
url https://jrrp.um.ac.ir/article_32948_bbcb49537113a54a6a04e8ab691adec2.pdf
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AT maryamsharifzadeh investigatingthehostcommunitysupportforruraltourismdevelopmentcasestudycentraldistrictoffiroozabadcounty
AT nedaaliyari investigatingthehostcommunitysupportforruraltourismdevelopmentcasestudycentraldistrictoffiroozabadcounty