A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks

Online social networks (OSNs) have experienced rapid growth in recent years, and an increasing number of people now use OSNs, such as Facebook and Twitter, to share and spread information on a daily basis. As a special type of information, user personal information is also widely disseminated in suc...

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Main Authors: Jingsha He, Yue Li, Nafei Zhu
Format: Article
Language:English
Published: MDPI AG 2023-02-01
Series:Future Internet
Subjects:
Online Access:https://www.mdpi.com/1999-5903/15/3/92
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author Jingsha He
Yue Li
Nafei Zhu
author_facet Jingsha He
Yue Li
Nafei Zhu
author_sort Jingsha He
collection DOAJ
description Online social networks (OSNs) have experienced rapid growth in recent years, and an increasing number of people now use OSNs, such as Facebook and Twitter, to share and spread information on a daily basis. As a special type of information, user personal information is also widely disseminated in such networks, posing threats to user privacy. The study on privacy information dissemination is thus useful for the development of mechanisms and tools for the effective protection of privacy information in OSNs. In this paper, we propose to apply the game theory to establish a sender–receiver game model and the Nash equilibrium to describe the behavioral strategies of users in disseminating privacy information. Factors that affect the dissemination of privacy information are also analyzed with two important aspects: intimacy and popularity of the privacy-concerning subject. Simulation experiments were conducted based on real data sets from scale-free networks and real social networks to compare and analyze the effectiveness of the model. Results show that the proposed game theory is applicable to the privacy information dissemination model, which implements intimacy and popularity in the modeling of the dissemination of privacy information in OSNs. Both the impact of the macro-level OSNs and the micro-relationships between users are evaluated on the dissemination of privacy information, which provides a new perspective for exploring the dissemination of privacy information and facilitates the development of effective mechanisms for privacy protection in OSNs.
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spelling doaj.art-fab72b3da6b6412ba7eedec58efd15452023-11-17T11:13:00ZengMDPI AGFuture Internet1999-59032023-02-011539210.3390/fi15030092A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social NetworksJingsha He0Yue Li1Nafei Zhu2Faculty of Information Technology, Beijing University of Technology, Beijing 100124, ChinaFaculty of Information Technology, Beijing University of Technology, Beijing 100124, ChinaFaculty of Information Technology, Beijing University of Technology, Beijing 100124, ChinaOnline social networks (OSNs) have experienced rapid growth in recent years, and an increasing number of people now use OSNs, such as Facebook and Twitter, to share and spread information on a daily basis. As a special type of information, user personal information is also widely disseminated in such networks, posing threats to user privacy. The study on privacy information dissemination is thus useful for the development of mechanisms and tools for the effective protection of privacy information in OSNs. In this paper, we propose to apply the game theory to establish a sender–receiver game model and the Nash equilibrium to describe the behavioral strategies of users in disseminating privacy information. Factors that affect the dissemination of privacy information are also analyzed with two important aspects: intimacy and popularity of the privacy-concerning subject. Simulation experiments were conducted based on real data sets from scale-free networks and real social networks to compare and analyze the effectiveness of the model. Results show that the proposed game theory is applicable to the privacy information dissemination model, which implements intimacy and popularity in the modeling of the dissemination of privacy information in OSNs. Both the impact of the macro-level OSNs and the micro-relationships between users are evaluated on the dissemination of privacy information, which provides a new perspective for exploring the dissemination of privacy information and facilitates the development of effective mechanisms for privacy protection in OSNs.https://www.mdpi.com/1999-5903/15/3/92privacy information disseminationgame theoryNash equilibrium
spellingShingle Jingsha He
Yue Li
Nafei Zhu
A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks
Future Internet
privacy information dissemination
game theory
Nash equilibrium
title A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks
title_full A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks
title_fullStr A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks
title_full_unstemmed A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks
title_short A Game Theory-Based Model for the Dissemination of Privacy Information in Online Social Networks
title_sort game theory based model for the dissemination of privacy information in online social networks
topic privacy information dissemination
game theory
Nash equilibrium
url https://www.mdpi.com/1999-5903/15/3/92
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