Representation of Orientalism in Sunsilk Print Advertising
Using the qualitative method, the critical paradigm, and also Roland Barthes semiotic analysis, this study aims to find out the symbols contained in Sunsilk Co-creations print advertising, the meaning contained in the symbols and how the symbols subordinate the Eastern people. The results of this st...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2018-06-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/744 |
