Factors associated with service quality in fitness centers based on the SERVQUAL model

The objective of this quantitative study is to measure the factors associated with service quality at fitness centers based on the SERVQUAL model. For that purpose, this work proposes a structural model that considers the 5 dimensions in the SERVQUAL model, which was analyzed to evaluate its explana...

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Main Authors: Davinson Mosquera-González, Orfa Nidia Patiño-Toro, Daniel Mauricio Sánchez-Díez, Juan Felipe Agudelo-Cardona, Diana Marcela Ospina-Mazo, Juan Felipe Bermúdez-Bedoya
Format: Article
Language:Spanish
Published: Instituto Tecnológico Metropolitano 2019-01-01
Series:Revista CEA
Subjects:
Online Access:https://revistas.itm.edu.co/index.php/revista-cea/article/view/1253/1162
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author Davinson Mosquera-González
Orfa Nidia Patiño-Toro
Daniel Mauricio Sánchez-Díez
Juan Felipe Agudelo-Cardona
Diana Marcela Ospina-Mazo
Juan Felipe Bermúdez-Bedoya
author_facet Davinson Mosquera-González
Orfa Nidia Patiño-Toro
Daniel Mauricio Sánchez-Díez
Juan Felipe Agudelo-Cardona
Diana Marcela Ospina-Mazo
Juan Felipe Bermúdez-Bedoya
author_sort Davinson Mosquera-González
collection DOAJ
description The objective of this quantitative study is to measure the factors associated with service quality at fitness centers based on the SERVQUAL model. For that purpose, this work proposes a structural model that considers the 5 dimensions in the SERVQUAL model, which was analyzed to evaluate its explanatory power for such type of services. The sample was composed of 279 members of training centers. The collection instrument was a questionnaire that contained 20 items grouped into 5 constructs: reliability, tangible assets/infrastructure, responsibility, provided service (in terms of safety), and expected service (in terms of empathy). The results show that the proposed model can significantly explain the phenomenon under study because the 10 hypothetical relationships suggested in this article exceeded the significance threshold. In particular, the association between reliability and tangible assets reached the highest value, a Cramér’s V coefficient of 0.806. This evidence supports the use of SERVQUAL-based models to measure the quality of sports services.
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spelling doaj.art-fabbb50de975421789869a97299848172022-12-22T02:44:46ZspaInstituto Tecnológico MetropolitanoRevista CEA2390-07252422-31822019-01-0159133210.22430/24223182.1253Factors associated with service quality in fitness centers based on the SERVQUAL modelDavinson Mosquera-González0Orfa Nidia Patiño-Toro1Daniel Mauricio Sánchez-Díez2Juan Felipe Agudelo-Cardona3Diana Marcela Ospina-Mazo4Juan Felipe Bermúdez-Bedoya5Institución Universitaria EscolmeInstitución Universitaria EscolmeInstitución Universitaria EscolmeInstitución Universitaria EscolmeInstitución Universitaria EscolmeUniversidad Nacional de ColombiaThe objective of this quantitative study is to measure the factors associated with service quality at fitness centers based on the SERVQUAL model. For that purpose, this work proposes a structural model that considers the 5 dimensions in the SERVQUAL model, which was analyzed to evaluate its explanatory power for such type of services. The sample was composed of 279 members of training centers. The collection instrument was a questionnaire that contained 20 items grouped into 5 constructs: reliability, tangible assets/infrastructure, responsibility, provided service (in terms of safety), and expected service (in terms of empathy). The results show that the proposed model can significantly explain the phenomenon under study because the 10 hypothetical relationships suggested in this article exceeded the significance threshold. In particular, the association between reliability and tangible assets reached the highest value, a Cramér’s V coefficient of 0.806. This evidence supports the use of SERVQUAL-based models to measure the quality of sports services.https://revistas.itm.edu.co/index.php/revista-cea/article/view/1253/1162SERVQUAL modelsports services measurementservice quality measurementfitness center
spellingShingle Davinson Mosquera-González
Orfa Nidia Patiño-Toro
Daniel Mauricio Sánchez-Díez
Juan Felipe Agudelo-Cardona
Diana Marcela Ospina-Mazo
Juan Felipe Bermúdez-Bedoya
Factors associated with service quality in fitness centers based on the SERVQUAL model
Revista CEA
SERVQUAL model
sports services measurement
service quality measurement
fitness center
title Factors associated with service quality in fitness centers based on the SERVQUAL model
title_full Factors associated with service quality in fitness centers based on the SERVQUAL model
title_fullStr Factors associated with service quality in fitness centers based on the SERVQUAL model
title_full_unstemmed Factors associated with service quality in fitness centers based on the SERVQUAL model
title_short Factors associated with service quality in fitness centers based on the SERVQUAL model
title_sort factors associated with service quality in fitness centers based on the servqual model
topic SERVQUAL model
sports services measurement
service quality measurement
fitness center
url https://revistas.itm.edu.co/index.php/revista-cea/article/view/1253/1162
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AT danielmauriciosanchezdiez factorsassociatedwithservicequalityinfitnesscentersbasedontheservqualmodel
AT juanfelipeagudelocardona factorsassociatedwithservicequalityinfitnesscentersbasedontheservqualmodel
AT dianamarcelaospinamazo factorsassociatedwithservicequalityinfitnesscentersbasedontheservqualmodel
AT juanfelipebermudezbedoya factorsassociatedwithservicequalityinfitnesscentersbasedontheservqualmodel