Portuguese Soap Operas: A Genre at the Crossroads

In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre – soap opera – was localised in a specific cultural and geographical setting giving origin to a prod...

Full description

Bibliographic Details
Main Authors: Manuel José Damásio, Jorge Paixão da Costa
Format: Article
Language:English
Published: Lusófona University 2019-05-01
Series:International Journal of Film and Media Arts
Subjects:
Online Access:https://revistas.ulusofona.pt/index.php/ijfma/article/view/6976
_version_ 1811337554130108416
author Manuel José Damásio
Jorge Paixão da Costa
author_facet Manuel José Damásio
Jorge Paixão da Costa
author_sort Manuel José Damásio
collection DOAJ
description In the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre – soap opera – was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called “telenovela”, and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of original local production culture and sustains it until today.
first_indexed 2024-04-13T17:56:40Z
format Article
id doaj.art-fac3b47b5b074a5fbaa7e83cda9ba54c
institution Directory Open Access Journal
issn 2183-9271
language English
last_indexed 2024-04-13T17:56:40Z
publishDate 2019-05-01
publisher Lusófona University
record_format Article
series International Journal of Film and Media Arts
spelling doaj.art-fac3b47b5b074a5fbaa7e83cda9ba54c2022-12-22T02:36:28ZengLusófona UniversityInternational Journal of Film and Media Arts2183-92712019-05-0141143510.24140/ijfma.v4.n1.02Portuguese Soap Operas: A Genre at the CrossroadsManuel José Damásio0Jorge Paixão da Costa1CICANT/ Lusófona UniversityCICANT/ Lusófona UniversityIn the context of ever greater circulation of televisual content of all genres and formats, this paper focuses on the intersections between the global and the local to understand how a specific genre – soap opera – was localised in a specific cultural and geographical setting giving origin to a production model that gained local prominence and nowadays faces a number of new challenges. Our general argument draws on the empirical findings of original research on the molding of this specific televisual genre and format called “telenovela”, and the specific production mode associated with it, and reflects on its historical emergence and the contingencies of such a process. Our goal is to identify the variables that allowed this genre to gain local dominance and later achieve international circulation. Following the results of quantitative and qualitative research, we argue that the structure of the local production and distribution settings and the dominant ideology of the associated production culture promoted the emergence of original local production culture and sustains it until today.https://revistas.ulusofona.pt/index.php/ijfma/article/view/6976productiontelevision productionsocial capitalsoap opera
spellingShingle Manuel José Damásio
Jorge Paixão da Costa
Portuguese Soap Operas: A Genre at the Crossroads
International Journal of Film and Media Arts
production
television production
social capital
soap opera
title Portuguese Soap Operas: A Genre at the Crossroads
title_full Portuguese Soap Operas: A Genre at the Crossroads
title_fullStr Portuguese Soap Operas: A Genre at the Crossroads
title_full_unstemmed Portuguese Soap Operas: A Genre at the Crossroads
title_short Portuguese Soap Operas: A Genre at the Crossroads
title_sort portuguese soap operas a genre at the crossroads
topic production
television production
social capital
soap opera
url https://revistas.ulusofona.pt/index.php/ijfma/article/view/6976
work_keys_str_mv AT manueljosedamasio portuguesesoapoperasagenreatthecrossroads
AT jorgepaixaodacosta portuguesesoapoperasagenreatthecrossroads