Willingness to Pay For Sustainable Green Clothing

The study of green sustainable clothing examined willingness to pay for green sustainable clothing. As everything is evolving around us, so does our ecosystem. Our planet earth and climate are disrupted at a very high er rate and their impacts are becoming more serious and harmful with increasing ti...

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Main Authors: Mahnoor Mansoor Khan, Fajar Fatima, Malaika Tariq Ranjha, Sana Akhtar
Format: Article
Language:English
Published: CV. Literasi Indonesia 2022-08-01
Series:Indonesian Journal of Social and Environmental Issues
Subjects:
Online Access:https://ojs.literacyinstitute.org/index.php/ijsei/article/view/565
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author Mahnoor Mansoor Khan
Fajar Fatima
Malaika Tariq Ranjha
Sana Akhtar
author_facet Mahnoor Mansoor Khan
Fajar Fatima
Malaika Tariq Ranjha
Sana Akhtar
author_sort Mahnoor Mansoor Khan
collection DOAJ
description The study of green sustainable clothing examined willingness to pay for green sustainable clothing. As everything is evolving around us, so does our ecosystem. Our planet earth and climate are disrupted at a very high er rate and their impacts are becoming more serious and harmful with increasing time. The present study was conducted in Punjab Pakistan to determine the willingness to pay for green-sustainable clothing through a questionnaire survey. It was found that the majority of people are showing their willingness to pay for sustainable clothing. According to the questionnaire survey majority of the respondent who belongs to higher income are willing to pay extra Rs 500 for sustainable clothing to improve and promote sustainability. Government must start awareness campaigns for the general public to emphasize the causes and adverse impacts and various impact on socio-economic impacts due to different anthropogenic activities.
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spelling doaj.art-facf22ddddbf4128a1a888bf9cf655c02022-12-22T03:21:00ZengCV. Literasi IndonesiaIndonesian Journal of Social and Environmental Issues2722-13692022-08-013216717810.47540/ijsei.v3i2.565566Willingness to Pay For Sustainable Green ClothingMahnoor Mansoor Khan0Fajar Fatima1Malaika Tariq Ranjha2Sana Akhtar3Department of Environmental Sciences, Kinnaird College for Women, PakistanDepartment of Environmental Sciences, Kinnaird College for Women, PakistanDepartment of Environmental Sciences, Kinnaird College for Women, PakistanDepartment of Environmental Sciences, Kinnaird College for Women, PakistanThe study of green sustainable clothing examined willingness to pay for green sustainable clothing. As everything is evolving around us, so does our ecosystem. Our planet earth and climate are disrupted at a very high er rate and their impacts are becoming more serious and harmful with increasing time. The present study was conducted in Punjab Pakistan to determine the willingness to pay for green-sustainable clothing through a questionnaire survey. It was found that the majority of people are showing their willingness to pay for sustainable clothing. According to the questionnaire survey majority of the respondent who belongs to higher income are willing to pay extra Rs 500 for sustainable clothing to improve and promote sustainability. Government must start awareness campaigns for the general public to emphasize the causes and adverse impacts and various impact on socio-economic impacts due to different anthropogenic activities.https://ojs.literacyinstitute.org/index.php/ijsei/article/view/565environment-friendlysustainable green clothingwillingness to pay
spellingShingle Mahnoor Mansoor Khan
Fajar Fatima
Malaika Tariq Ranjha
Sana Akhtar
Willingness to Pay For Sustainable Green Clothing
Indonesian Journal of Social and Environmental Issues
environment-friendly
sustainable green clothing
willingness to pay
title Willingness to Pay For Sustainable Green Clothing
title_full Willingness to Pay For Sustainable Green Clothing
title_fullStr Willingness to Pay For Sustainable Green Clothing
title_full_unstemmed Willingness to Pay For Sustainable Green Clothing
title_short Willingness to Pay For Sustainable Green Clothing
title_sort willingness to pay for sustainable green clothing
topic environment-friendly
sustainable green clothing
willingness to pay
url https://ojs.literacyinstitute.org/index.php/ijsei/article/view/565
work_keys_str_mv AT mahnoormansoorkhan willingnesstopayforsustainablegreenclothing
AT fajarfatima willingnesstopayforsustainablegreenclothing
AT malaikatariqranjha willingnesstopayforsustainablegreenclothing
AT sanaakhtar willingnesstopayforsustainablegreenclothing