The Formation of Structure of Marketing Department
In the changing high-level complex environment, it is moreand more important for the companies to focus on the marketand costumer. Or, in other words, the companies supposed toturn their attention to the marketing. Despite the fact that themajor subject of an economy is a company, the analysis of th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2014-04-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | http://www.mla.vgtu.lt/index.php/mla/article/view/612 |
| _version_ | 1818866127094153216 |
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| author | Darius Dubickis Romualdas Ginevičius |
| author_facet | Darius Dubickis Romualdas Ginevičius |
| author_sort | Darius Dubickis |
| collection | DOAJ |
| description | In the changing high-level complex environment, it is moreand more important for the companies to focus on the marketand costumer. Or, in other words, the companies supposed toturn their attention to the marketing. Despite the fact that themajor subject of an economy is a company, the analysis of themarket-ing issues on the company level is limited. Meanwhile,both practical and scientific problems are significant. One ofthe most important issues is forming the structure of marketingdepartment. Its functions and the content of implementingmeasures determine that its structure supposed to consist ofthe market research and segmentation, development of businessstrategy, strategic planning as well as advertising and realizationof production. |
| first_indexed | 2024-12-19T10:58:30Z |
| format | Article |
| id | doaj.art-faf610400a3c4e55b67f0e573dce79ce |
| institution | Directory Open Access Journal |
| issn | 2029-2341 2029-2252 |
| language | English |
| last_indexed | 2024-12-19T10:58:30Z |
| publishDate | 2014-04-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Mokslas: Lietuvos Ateitis |
| spelling | doaj.art-faf610400a3c4e55b67f0e573dce79ce2022-12-21T20:24:44ZengVilnius Gediminas Technical UniversityMokslas: Lietuvos Ateitis2029-23412029-22522014-04-0161172410.3846/mla.2014.003590The Formation of Structure of Marketing DepartmentDarius Dubickis0Romualdas Ginevičius1Vilniaus Gedimino technikos universitetasVilniaus Gedimino technikos universitetasIn the changing high-level complex environment, it is moreand more important for the companies to focus on the marketand costumer. Or, in other words, the companies supposed toturn their attention to the marketing. Despite the fact that themajor subject of an economy is a company, the analysis of themarket-ing issues on the company level is limited. Meanwhile,both practical and scientific problems are significant. One ofthe most important issues is forming the structure of marketingdepartment. Its functions and the content of implementingmeasures determine that its structure supposed to consist ofthe market research and segmentation, development of businessstrategy, strategic planning as well as advertising and realizationof production.http://www.mla.vgtu.lt/index.php/mla/article/view/612marketing, structure of marketing department (office) of an enterprise, functions and tasks of marketing department (office). |
| spellingShingle | Darius Dubickis Romualdas Ginevičius The Formation of Structure of Marketing Department Mokslas: Lietuvos Ateitis marketing, structure of marketing department (office) of an enterprise, functions and tasks of marketing department (office). |
| title | The Formation of Structure of Marketing Department |
| title_full | The Formation of Structure of Marketing Department |
| title_fullStr | The Formation of Structure of Marketing Department |
| title_full_unstemmed | The Formation of Structure of Marketing Department |
| title_short | The Formation of Structure of Marketing Department |
| title_sort | formation of structure of marketing department |
| topic | marketing, structure of marketing department (office) of an enterprise, functions and tasks of marketing department (office). |
| url | http://www.mla.vgtu.lt/index.php/mla/article/view/612 |
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