’Being in the Zone’ of Cultural Work

In the cultural industries, workers surrender themselves to ultra-intensive work patterns in order to be recognised as properly creative subjects. In its more affirmative versions, there is a recurrent idea that captures that special moment of crea-tive synthesis between the ever-striving worker and...

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Bibliographic Details
Main Author: Mark Banks
Format: Article
Language:English
Published: Linköping University Electronic Press 2014-02-01
Series:Culture Unbound: Journal of Current Cultural Research
Subjects:
Online Access:https://journal.ep.liu.se/test3212/index.php/CU/article/view/2072
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author_sort Mark Banks
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description In the cultural industries, workers surrender themselves to ultra-intensive work patterns in order to be recognised as properly creative subjects. In its more affirmative versions, there is a recurrent idea that captures that special moment of crea-tive synthesis between the ever-striving worker and the work – the moment of ’being in the zone’. Being in the zone (hereafter BITZ) describes the ideal fusion of the intensively productive mind and the labouring body. But what precisely is this ’zone’, and what is its’ potential? As part of a wider project examining exemplary and intensified subjectivity, in this article I examine BITZ from different perspectives. The main aim is to contrast affirmative readings of BITZ (mostly derived from ’positive’ social psychology) with other, more critical perspectives that would seek to politicise the conditions of its emergence and examine its range of social effects. The overall aim of the article is therefore to suggest the kinds of social and cultural frameworks that might facilitate exploration of the political potential of BITZ in different kinds of empirical context.
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spelling doaj.art-fb031ad927484fa6890fb8909b2c2ccc2022-12-21T20:21:23ZengLinköping University Electronic PressCulture Unbound: Journal of Current Cultural Research2000-15252014-02-0161’Being in the Zone’ of Cultural WorkMark Banks0 Sociology, The Open University, UK In the cultural industries, workers surrender themselves to ultra-intensive work patterns in order to be recognised as properly creative subjects. In its more affirmative versions, there is a recurrent idea that captures that special moment of crea-tive synthesis between the ever-striving worker and the work – the moment of ’being in the zone’. Being in the zone (hereafter BITZ) describes the ideal fusion of the intensively productive mind and the labouring body. But what precisely is this ’zone’, and what is its’ potential? As part of a wider project examining exemplary and intensified subjectivity, in this article I examine BITZ from different perspectives. The main aim is to contrast affirmative readings of BITZ (mostly derived from ’positive’ social psychology) with other, more critical perspectives that would seek to politicise the conditions of its emergence and examine its range of social effects. The overall aim of the article is therefore to suggest the kinds of social and cultural frameworks that might facilitate exploration of the political potential of BITZ in different kinds of empirical context.https://journal.ep.liu.se/test3212/index.php/CU/article/view/2072Being-in-the zoneflowworksubjectivitycultural industriespolitics
spellingShingle Mark Banks
’Being in the Zone’ of Cultural Work
Culture Unbound: Journal of Current Cultural Research
Being-in-the zone
flow
work
subjectivity
cultural industries
politics
title ’Being in the Zone’ of Cultural Work
title_full ’Being in the Zone’ of Cultural Work
title_fullStr ’Being in the Zone’ of Cultural Work
title_full_unstemmed ’Being in the Zone’ of Cultural Work
title_short ’Being in the Zone’ of Cultural Work
title_sort being in the zone of cultural work
topic Being-in-the zone
flow
work
subjectivity
cultural industries
politics
url https://journal.ep.liu.se/test3212/index.php/CU/article/view/2072
work_keys_str_mv AT markbanks beinginthezoneofculturalwork