Strategic Channel Management of Saint Bernhard Winery: Direct Versus Indirect Sales
The case explores the marketing strategy of a German winery with a focus on sales and channel management. Mr. Voss, the CEO of a state-owned winery and the central character of the case has realized a turn-around of the winery in the last ten years. He raised the quality of the wines and increased t...
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| Format: | Article |
| Language: | English |
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The Wine Business Institute at Sonoma State University
2018-02-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/wbcrj/2018.02.01/strategic |