Across the Cyberwaves: Twitter Campaigns for
Research increasingly shows how speakers and learners of minority languages exploit online spaces to forge communication networks and create and consume content in languages that are otherwise marginalized from central societal domains. While the connectivity afforded by internet technologies is imp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-03-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051231161296 |
| _version_ | 1797858589015015424 |
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| author | Sarah McMonagle Niamh Ní Bhroin |
| author_facet | Sarah McMonagle Niamh Ní Bhroin |
| author_sort | Sarah McMonagle |
| collection | DOAJ |
| description | Research increasingly shows how speakers and learners of minority languages exploit online spaces to forge communication networks and create and consume content in languages that are otherwise marginalized from central societal domains. While the connectivity afforded by internet technologies is imperative to computer-mediated communication, culturally authentic content and expressions of identity are central to meaning-making processes that may influence online participation (or not) in a particular language. We examine participation in two Twitter campaigns for the Irish language—both conceived to increase the visibility of Irish online but with drastically different outcomes. Using the Twitter interface to conduct a content analysis of tweets bearing the respective campaign hashtags, we reveal the discretionary approach to online engagement exhibited by minority-language users and explicate some of the social and communicative practices that contributed to the success of one campaign over the other, bolstered by a comprehensive campaign infrastructure and semantically enticing features. |
| first_indexed | 2024-04-09T21:15:48Z |
| format | Article |
| id | doaj.art-fb3b43d93ccd4791bf8e019060970e07 |
| institution | Directory Open Access Journal |
| issn | 2056-3051 |
| language | English |
| last_indexed | 2024-04-09T21:15:48Z |
| publishDate | 2023-03-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj.art-fb3b43d93ccd4791bf8e019060970e072023-03-28T11:03:19ZengSAGE PublishingSocial Media + Society2056-30512023-03-01910.1177/20563051231161296Across the Cyberwaves: Twitter Campaigns for Sarah McMonagle0Niamh Ní Bhroin1TU Braunschweig, GermanyUniversity of Oslo, NorwayResearch increasingly shows how speakers and learners of minority languages exploit online spaces to forge communication networks and create and consume content in languages that are otherwise marginalized from central societal domains. While the connectivity afforded by internet technologies is imperative to computer-mediated communication, culturally authentic content and expressions of identity are central to meaning-making processes that may influence online participation (or not) in a particular language. We examine participation in two Twitter campaigns for the Irish language—both conceived to increase the visibility of Irish online but with drastically different outcomes. Using the Twitter interface to conduct a content analysis of tweets bearing the respective campaign hashtags, we reveal the discretionary approach to online engagement exhibited by minority-language users and explicate some of the social and communicative practices that contributed to the success of one campaign over the other, bolstered by a comprehensive campaign infrastructure and semantically enticing features.https://doi.org/10.1177/20563051231161296 |
| spellingShingle | Sarah McMonagle Niamh Ní Bhroin Across the Cyberwaves: Twitter Campaigns for Social Media + Society |
| title | Across the Cyberwaves: Twitter Campaigns for |
| title_full | Across the Cyberwaves: Twitter Campaigns for |
| title_fullStr | Across the Cyberwaves: Twitter Campaigns for |
| title_full_unstemmed | Across the Cyberwaves: Twitter Campaigns for |
| title_short | Across the Cyberwaves: Twitter Campaigns for |
| title_sort | across the cyberwaves twitter campaigns for |
| url | https://doi.org/10.1177/20563051231161296 |
| work_keys_str_mv | AT sarahmcmonagle acrossthecyberwavestwittercampaignsfor AT niamhnibhroin acrossthecyberwavestwittercampaignsfor |