Three Narrative Techniques for Engagement and Action in Design-Led Innovation
The design-led innovation framework enables organizations to systematically develop the design capabilities they need to pursue their innovation objectives. When a design researcher works in tandem with organizational stakeholders to implement the framework, the dynamic they create is complex. This...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2018-01-01
|
| Series: | She Ji: The Journal of Design, Economics and Innovation |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405872617301272 |
| _version_ | 1818921588561543168 |
|---|---|
| author | Rebecca Price Judy Matthews Cara Wrigley |
| author_facet | Rebecca Price Judy Matthews Cara Wrigley |
| author_sort | Rebecca Price |
| collection | DOAJ |
| description | The design-led innovation framework enables organizations to systematically develop the design capabilities they need to pursue their innovation objectives. When a design researcher works in tandem with organizational stakeholders to implement the framework, the dynamic they create is complex. This article relates our efforts to apply narratives as a tool to effectively drive this process forward, given their demonstrated ability to sustain organizational innovation and frame new possibilities. During an eighteen-month action research project, we implemented the design-led innovation framework inside an Australian Airport Corporation. Our research revealed that three narrative techniques—low-fidelity narratives, realistic narratives, and strategy narratives—particularly supported several key stages of this creative innovation process. Narratives enabled us to surface internally-held assumptions and beliefs and test their validity with external customers and stakeholders; they established common ground among various stakeholders during the innovation process; they served to convince managers to pursue design-led innovation outputs; and they facilitated the co-creation and implementation of a company-wide strategy. This article contributes new knowledge and practical guidance for developing and applying narrative techniques during design-led innovation. Keywords: Action research, Design innovation catalyst, Design methods, Innovation management, Storytelling |
| first_indexed | 2024-12-20T01:40:02Z |
| format | Article |
| id | doaj.art-fb3ce6748ac747d3a204138033896c59 |
| institution | Directory Open Access Journal |
| issn | 2405-8726 |
| language | English |
| last_indexed | 2024-12-20T01:40:02Z |
| publishDate | 2018-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | She Ji: The Journal of Design, Economics and Innovation |
| spelling | doaj.art-fb3ce6748ac747d3a204138033896c592022-12-21T19:57:54ZengElsevierShe Ji: The Journal of Design, Economics and Innovation2405-87262018-01-0142186201Three Narrative Techniques for Engagement and Action in Design-Led InnovationRebecca Price0Judy Matthews1Cara Wrigley2Delft University of Technology, NetherlandsQueensland University of Technology, AustraliaThe University of Sydney, Australia; Corresponding author.The design-led innovation framework enables organizations to systematically develop the design capabilities they need to pursue their innovation objectives. When a design researcher works in tandem with organizational stakeholders to implement the framework, the dynamic they create is complex. This article relates our efforts to apply narratives as a tool to effectively drive this process forward, given their demonstrated ability to sustain organizational innovation and frame new possibilities. During an eighteen-month action research project, we implemented the design-led innovation framework inside an Australian Airport Corporation. Our research revealed that three narrative techniques—low-fidelity narratives, realistic narratives, and strategy narratives—particularly supported several key stages of this creative innovation process. Narratives enabled us to surface internally-held assumptions and beliefs and test their validity with external customers and stakeholders; they established common ground among various stakeholders during the innovation process; they served to convince managers to pursue design-led innovation outputs; and they facilitated the co-creation and implementation of a company-wide strategy. This article contributes new knowledge and practical guidance for developing and applying narrative techniques during design-led innovation. Keywords: Action research, Design innovation catalyst, Design methods, Innovation management, Storytellinghttp://www.sciencedirect.com/science/article/pii/S2405872617301272 |
| spellingShingle | Rebecca Price Judy Matthews Cara Wrigley Three Narrative Techniques for Engagement and Action in Design-Led Innovation She Ji: The Journal of Design, Economics and Innovation |
| title | Three Narrative Techniques for Engagement and Action in Design-Led Innovation |
| title_full | Three Narrative Techniques for Engagement and Action in Design-Led Innovation |
| title_fullStr | Three Narrative Techniques for Engagement and Action in Design-Led Innovation |
| title_full_unstemmed | Three Narrative Techniques for Engagement and Action in Design-Led Innovation |
| title_short | Three Narrative Techniques for Engagement and Action in Design-Led Innovation |
| title_sort | three narrative techniques for engagement and action in design led innovation |
| url | http://www.sciencedirect.com/science/article/pii/S2405872617301272 |
| work_keys_str_mv | AT rebeccaprice threenarrativetechniquesforengagementandactionindesignledinnovation AT judymatthews threenarrativetechniquesforengagementandactionindesignledinnovation AT carawrigley threenarrativetechniquesforengagementandactionindesignledinnovation |