| Summary: | The research paper aims to bring into discussion the theoretical approaches of corporate
governance but also to identify, through specialized literature, the existing relationships between
corporate culture and the governance process improvement as well as the effects of management's
orientation towards innovation in terms of organizational culture in the development of effective
corporate governance systems, based on generally accepted rules or principles.
The study highlights the complexity of governance, as a result of innovative business models
capable of integrating economic, social, cultural, ethical pillars and to generate for stakeholders a
unitary information systems. The balance mandatory for organizations to optimally fulfill the set
objectives can be achieved all the more easily as corporate responsibility becomes part of the
thinking of all members of the organization and responsibility and accountability towards all
stakeholders is directed from the inside out.
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