Using message adaptation and pre-testing to achieve resource efficiencies for best practice lung health communication programs in low- and middle-income country settings
Background Effective message design is essential if lung health communication programs are to be cost efficient as well as meeting behavioural objectives. Strong and scientific methodology of message testing precedes development of any mass media campaign. There is a need of a careful combination o...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2018-03-01
|
| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/Using-message-adaptation-and-pre-testing-to-achieve-resource-efficiencies-for-best,84423,0,2.html |