Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEM
Science popularization is not only a prerequisite for national development, but also an effective means of enhancing citizens' personal quality. All sectors of society, represented by colleges and universities, bear the responsibility of promoting popular science. The integration of popular sci...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-12-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023100600 |
| _version_ | 1827577503969968128 |
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| author | Yunpeng Xu Dafang Wu Yucheng Zhang Xiaolan Liang Yuying Zeng Yihan Chen Xianlan Xie |
| author_facet | Yunpeng Xu Dafang Wu Yucheng Zhang Xiaolan Liang Yuying Zeng Yihan Chen Xianlan Xie |
| author_sort | Yunpeng Xu |
| collection | DOAJ |
| description | Science popularization is not only a prerequisite for national development, but also an effective means of enhancing citizens' personal quality. All sectors of society, represented by colleges and universities, bear the responsibility of promoting popular science. The integration of popular science and tourism in popular science tourism serves to advance both the field of popular science and the tourism industry simultaneously. The Guangzhou Higher Education Mega Center (HEMC) possesses abundant resources for science popularization and has the potential to develop popular science tourism, yet its current development in this area remains insufficient. This study utilizes Guangzhou HEMC as a case study and modifies the American Customer Satisfaction Index model by incorporating relevant questions pertaining to popular science tourism. A total of 280 valid questionnaires were collected through surveying, which were then analyzed to measure tourist satisfaction using the Tourist Satisfaction Index. The partial least squares structural equation model was employed for analysis, and on the basis of calculation results, the IPA map was constructed. The research revealed that tourists' satisfaction with popular science tourism at Guangzhou HEMC was suboptimal. Among the factors correlating to satisfaction, expectations, quality, and price are all important factors to consider when making a purchase decision; however, prioritizing expectations and quality can lead to greater satisfaction in the long run. Therefore, there is still ample room for improvement in the popular science tourism of HEMC Guangzhou. This can be achieved by intensifying publicity efforts, enhancing infrastructure, improving the quality and safety of catering services, strengthening the introduction and construction of popular science content, as well as appropriately reducing the price of popular science products and services. |
| first_indexed | 2024-03-08T21:28:44Z |
| format | Article |
| id | doaj.art-fb940256ab3e4965a395d5fcdb2f6556 |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-03-08T21:28:44Z |
| publishDate | 2023-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-fb940256ab3e4965a395d5fcdb2f65562023-12-21T07:34:52ZengElsevierHeliyon2405-84402023-12-01912e22852Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEMYunpeng Xu0Dafang Wu1Yucheng Zhang2Xiaolan Liang3Yuying Zeng4Yihan Chen5Xianlan Xie6School of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, ChinaCorresponding author.; School of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, ChinaSchool of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, ChinaSchool of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, ChinaSchool of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, ChinaSchool of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, ChinaSchool of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, ChinaScience popularization is not only a prerequisite for national development, but also an effective means of enhancing citizens' personal quality. All sectors of society, represented by colleges and universities, bear the responsibility of promoting popular science. The integration of popular science and tourism in popular science tourism serves to advance both the field of popular science and the tourism industry simultaneously. The Guangzhou Higher Education Mega Center (HEMC) possesses abundant resources for science popularization and has the potential to develop popular science tourism, yet its current development in this area remains insufficient. This study utilizes Guangzhou HEMC as a case study and modifies the American Customer Satisfaction Index model by incorporating relevant questions pertaining to popular science tourism. A total of 280 valid questionnaires were collected through surveying, which were then analyzed to measure tourist satisfaction using the Tourist Satisfaction Index. The partial least squares structural equation model was employed for analysis, and on the basis of calculation results, the IPA map was constructed. The research revealed that tourists' satisfaction with popular science tourism at Guangzhou HEMC was suboptimal. Among the factors correlating to satisfaction, expectations, quality, and price are all important factors to consider when making a purchase decision; however, prioritizing expectations and quality can lead to greater satisfaction in the long run. Therefore, there is still ample room for improvement in the popular science tourism of HEMC Guangzhou. This can be achieved by intensifying publicity efforts, enhancing infrastructure, improving the quality and safety of catering services, strengthening the introduction and construction of popular science content, as well as appropriately reducing the price of popular science products and services.http://www.sciencedirect.com/science/article/pii/S2405844023100600Guangzhou higher education mega centerPopular science tourismPerceptual evaluationAmerican customer satisfaction indexImportance-performance analysisPLS-SEM |
| spellingShingle | Yunpeng Xu Dafang Wu Yucheng Zhang Xiaolan Liang Yuying Zeng Yihan Chen Xianlan Xie Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEM Heliyon Guangzhou higher education mega center Popular science tourism Perceptual evaluation American customer satisfaction index Importance-performance analysis PLS-SEM |
| title | Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEM |
| title_full | Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEM |
| title_fullStr | Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEM |
| title_full_unstemmed | Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEM |
| title_short | Evaluation of popular science tourism in Guangzhou HEMC based on PLS-SEM |
| title_sort | evaluation of popular science tourism in guangzhou hemc based on pls sem |
| topic | Guangzhou higher education mega center Popular science tourism Perceptual evaluation American customer satisfaction index Importance-performance analysis PLS-SEM |
| url | http://www.sciencedirect.com/science/article/pii/S2405844023100600 |
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