METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EAST
The article presents the results of complex marketing analysis of regional pharmaceutical market. To conduct this study we have chosen a method of matrix adjustment of competitor chart of the market and the efficiency of marketing by the values of arrays. The results of the study conducted allowed c...
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| Format: | Article |
| Language: | Russian |
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Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute
2015-10-01
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| Series: | Фармация и фармакология (Пятигорск) |
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| Online Access: | https://www.pharmpharm.ru/jour/article/view/144 |
| _version_ | 1826559444756987904 |
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| author | S. Yu. Meshalkina |
| author_facet | S. Yu. Meshalkina |
| author_sort | S. Yu. Meshalkina |
| collection | DOAJ |
| description | The article presents the results of complex marketing analysis of regional pharmaceutical market. To conduct this study we have chosen a method of matrix adjustment of competitor chart of the market and the efficiency of marketing by the values of arrays. The results of the study conducted allowed choosing a pharmaceutical organization with more optimized competitive position and using it for further estimation of economical and mathematical model of chosen competitive strategy efficiency. |
| first_indexed | 2024-04-10T01:36:31Z |
| format | Article |
| id | doaj.art-fb97550b8ebf418f85df253fdc11615f |
| institution | Directory Open Access Journal |
| issn | 2307-9266 2413-2241 |
| language | Russian |
| last_indexed | 2025-03-14T09:00:29Z |
| publishDate | 2015-10-01 |
| publisher | Volgograd State Medical University, Pyatigorsk Medical and Pharmaceutical Institute |
| record_format | Article |
| series | Фармация и фармакология (Пятигорск) |
| spelling | doaj.art-fb97550b8ebf418f85df253fdc11615f2025-03-02T12:43:12ZrusVolgograd State Medical University, Pyatigorsk Medical and Pharmaceutical InstituteФармация и фармакология (Пятигорск)2307-92662413-22412015-10-0134(11)525610.19163/2307-9266-2015-3-4(11)-52-56144METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EASTS. Yu. Meshalkina0Far Eastern State Medical University, KhabarovskThe article presents the results of complex marketing analysis of regional pharmaceutical market. To conduct this study we have chosen a method of matrix adjustment of competitor chart of the market and the efficiency of marketing by the values of arrays. The results of the study conducted allowed choosing a pharmaceutical organization with more optimized competitive position and using it for further estimation of economical and mathematical model of chosen competitive strategy efficiency.https://www.pharmpharm.ru/jour/article/view/144regional pharmaceutical marketassortment policycompetitive position |
| spellingShingle | S. Yu. Meshalkina METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EAST Фармация и фармакология (Пятигорск) regional pharmaceutical market assortment policy competitive position |
| title | METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EAST |
| title_full | METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EAST |
| title_fullStr | METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EAST |
| title_full_unstemmed | METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EAST |
| title_short | METHODOLOGICAL APPROACHES TOWARDS THE ASSORTMENT MANAGEMENT IN PHARMACEUTICAL ORGANIZATION OF FAR EAST |
| title_sort | methodological approaches towards the assortment management in pharmaceutical organization of far east |
| topic | regional pharmaceutical market assortment policy competitive position |
| url | https://www.pharmpharm.ru/jour/article/view/144 |
| work_keys_str_mv | AT syumeshalkina methodologicalapproachestowardstheassortmentmanagementinpharmaceuticalorganizationoffareast |