National precedent phenomena in French printed advertising

National precedent phenomena in French printed advertising

The article deals with national and culture pattern, acting in modern French printed advertising in cross-culture aspect.

Bibliographic Details
Main Authors:	N M Firsova, A S Borissova
Format:	Article
Language:	English
Published:	Peoples' Friendship University of Russia (RUDN University) 2011-09-01
Series:	Russian journal of linguistics: Vestnik RUDN
Subjects:	французский национальный характер реклама рекламный текст
Online Access:	http://journals.rudn.ru/linguistics/article/view/9760

Similar Items

Lexical features of modern French printed advertising trhough lingvocultural analisis
by: A S Borissova
Published: (2012-09-01)

Types of headlines in modern french advertising texts
by: A S Borissova
Published: (2010-03-01)

Linguocultural Analysis of the Advertisement Language in the American English
by: G M Polyakova
Published: (2015-12-01)

Appellative strategies in modern French printed advertising: intercultural analysis
by: A S Borisova, et al.
Published: (2013-12-01)

Metaphoric conceptualisation of «wine» in french phraseology
by: ZH V Kurguzenkova
Published: (2010-03-01)

Phraseological units with component-somatism in objectification of process of eating in the french culture
by: Zh V Kurguzenkova, et al.
Published: (2012-03-01)

Phraseological units with component-somatism in objectification of process of drinking in the French culture
by: Zh V Kurguzenkova
Published: (2013-12-01)

Metaphoric conceptualization of Quantity of Food in French Phraseology
by: Zh V Kurguzenkova
Published: (2011-03-01)

Stylistic devices in french advertising texts
by: A S Borisova
Published: (2009-09-01)

Neologizms and French advertising and its social orientation
by: A V Strakhova
Published: (2011-12-01)

Gender Marked Phraseological Units of Phraseosemantic Group Designating Men’s Affectionate Behaviour
by: Zh V Kurguzenkova
Published: (2015-12-01)

STYLISTIC FEATURES OF ADVERTISING TEXTS OF INFORMATIVE AND COMPARATIVE TYPES
by: Poddubskaya, O.N., et al.
Published: (2016-06-01)

Gender differentiation of speech and its reflection in the advertisement text in France and Russia
by: A V Strakhova
Published: (2010-12-01)

Features language of advertising as one of the species of mass communication
by: A E Bazanova, et al.
Published: (2013-12-01)

Development of gender advertising
by: G A Miroshnichenko
Published: (2013-12-01)

THE ROLE OF ETHNIC STEREOTYPES IN INTERCULTURAL COMMUNICATION
by: К. А. Kochnova
Published: (2017-09-01)

Modern advertizing typology
by: G A Miroshnichenko
Published: (2012-12-01)

National stereotypes in author’s artistic world: purpose or means?
by: Mohammad Aziz Pojhan
Published: (2013-12-01)

Linguistic and Cultural Analysis of Gender Marked Phraseological Units of Phraseosemantic Group Designating Women of Easy Virtue
by: Zh V Kurguzenkova
Published: (2015-12-01)

Mongolians: who are we?
by: Coohu Hinayat
Published: (2016-06-01)

Gender stereotypes in advertising rhetoric in France and in Russia
by: A V Strachova
Published: (2010-09-01)

Образ тұлғасындағы ұлттық мінез (қазақ және қытай әдебиеттері негізінде) - Национальный характер в литературных образах (на примере казахской и китайской литератур)
by: A. A. Kenzhebaeva
Published: (2016-01-01)

ОСОБЕННОСТИ ЛИНГВИСТИЧЕСКИХ МАНИПУЛЯЦИЙ В МЕДИЦИНСКИХ И КОСМЕТИЧЕСКИХ РЕКЛАМНЫХ ТЕКСТАХ США
by: Даулань М., et al.
Published: (2023-03-01)

SOCIOLINGUISTIC PECULIARITIES OF ADVERTISEMENT LANGUAGE
by: Savina, N.A.
Published: (2017-03-01)

Суперлатив в женском рекламном дискурсе (на материале рекламных текстов из журнала “Cosmopolitan”)
by: Алла Диомидова
Published: (2013-02-01)

Мир внутри Саян
by: Aldynay R. Kol
Published: (2016-07-01)

ЛИНГВИСТИЧЕСКАЯ ЭКСПЕРТИЗА РЕКЛАМНОГО ТЕКСТА ИЗ СЕТИ ИНТЕРНЕТ
by: Наталья Гераскевич
Published: (2019-10-01)

REPRESENTATION OF THE CONCEPT “FEAR” IN THE ENGLISH ADVERTESE
by: Anna Evgenevna Vorobyova, et al.
Published: (2019-12-01)

COVID‑19: рекламное противостояние в разных странах
by: Liliya Nefedova, et al.
Published: (2022-03-01)

About the linguacultural aspect of the advertisement influence on verbal consiousness of the modern youth audience (on the material of the sociolinguistics research)
by: A S Mamontov
Published: (2009-09-01)

Проблема изображения нового типа национального характера в романе М. Магауина «Сары қазақ»
by: Serik Takhan
Published: (2021-11-01)

PRODUCTIVE TYPES OF SEMIOTIC CODES IN UKRAINIAN COMMERCIAL TV ADVERTISING
by: О. В. Щербак
Published: (2016-03-01)

THE IMAGE OF ITALY IN WORKS BY V. F. KHODASEVICH
by: Дарья Александровна Сухоева (Darya A. Sukhoeva)
Published: (2017-05-01)

Advertising war: the specifics of discourse
by: G A Miroshnichenko
Published: (2013-12-01)

Representation of the “Quality” Category in the Advertising Text of the Turn of the 20th Century (Based on Ural Press)
by: Polina Alekseevna Rozhkova
Published: (2023-07-01)

Social-regulavive concept «fair play» in english linguaculture
by: L A Gunina
Published: (2009-06-01)

Effective management of communications as a part of banking services
by: V L Mouzykant, et al.
Published: (2012-06-01)

FUNCTIONING OF ENGLISH LANGUAGE SOCIAL ADVERTISING CREOLIZED TEXTS
by: Oprishch, N.S.
Published: (2020-06-01)

Linguocultural analysis of phraseological units with gastronomic component as the way to reflect national spanish and russian character
by: E V Smirnova
Published: (2013-12-01)

РЕАЛИЗАЦИЯ ВЕДУЩИХ МОТИВОВ ОБРАЩЕНИЯ К ПОКУПАТЕЛЯМ В ТЕКСТАХ РЕКЛАМЫ ЖЕНСКОЙ ОДЕЖДЫ
by: Кунгушева И.А., et al.
Published: (2024-04-01)