PERAN BRAND IMAGEMEMEDIASI HUBUNGAN KREDIBILITAS CELEBRITY ENDORSER DENGAN NIAT BELI

Penelitian ini bertujuan untuk menguji pengaruh kredibilitas celebrity endorser terhadap niat beli melalui brand image produk kosmetik Maybelline di Kota Denpasar.Populasi dalam penelitian ini adalah di Kota Denpasar dengan melibatkan 100 orang responden dengan metode purposive sampling.Data dikumpu...

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Bibliographic Details
Main Authors:	Cokorda Istri Gita Apsari Dewi, I Ketut Rahyuda
Format:	Article
Language:	English
Published:	Universitas Udayana 2019-08-01
Series:	E-Jurnal Manajemen
Online Access:	https://ojs.unud.ac.id/index.php/Manajemen/article/view/46580

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