When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion
The consumer is an important political subject in addressing global social issues, especially in the fashion industry. Due to the complex, multi-jurisdictional nature of the problems created through global capitalism, a significant overhaul of the fashion industry is not easy to achieve; nor is it e...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Queensland University of Technology
2022-06-01
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| Series: | International Journal for Crime, Justice and Social Democracy |
| Subjects: | |
| Online Access: | https://www.crimejusticejournal.com/article/view/2356 |
| _version_ | 1811336363596840960 |
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| author | Kathleen Horton Paige Street Erin O’Brien |
| author_facet | Kathleen Horton Paige Street Erin O’Brien |
| author_sort | Kathleen Horton |
| collection | DOAJ |
| description | The consumer is an important political subject in addressing global social issues, especially in the fashion industry. Due to the complex, multi-jurisdictional nature of the problems created through global capitalism, a significant overhaul of the fashion industry is not easy to achieve; nor is it easy for consumers to choose to withdraw from these markets. Further, framing individual consumer responsibility is difficult, especially when considering how questions of obligation intersect with geographical hierarchies as well as questions of privilege.
In this paper, we critique how responsibility is framed in contemporary fashion activism in relation to questions of gender. Using the organisation Fashion Revolution as a site of normative consumer activism, we highlight how two hashtag campaigns, #WhoMadeMyClothes and #LovedClothesLast, instrumentalise gender to engage consumers to act against injustice. Through our analysis, we question how calls to take up responsibility for fashion injustice intersect with profound questions about what women owe other women. |
| first_indexed | 2024-04-13T17:38:22Z |
| format | Article |
| id | doaj.art-fbf73a6e5f45443b92abc8f8ee1e0c03 |
| institution | Directory Open Access Journal |
| issn | 2202-7998 2202-8005 |
| language | English |
| last_indexed | 2024-04-13T17:38:22Z |
| publishDate | 2022-06-01 |
| publisher | Queensland University of Technology |
| record_format | Article |
| series | International Journal for Crime, Justice and Social Democracy |
| spelling | doaj.art-fbf73a6e5f45443b92abc8f8ee1e0c032022-12-22T02:37:18ZengQueensland University of TechnologyInternational Journal for Crime, Justice and Social Democracy2202-79982202-80052022-06-0111211612810.5204/ijcjsd.23562661When Women Owe Women: Framing Consumer Responsibility in the Context of Fast FashionKathleen Horton0https://orcid.org/0000-0002-8200-9089Paige Street1https://orcid.org/0000-0001-8961-4452Erin O’Brien2https://orcid.org/0000-0003-4593-8951Queensland University of TechnologyQueensland University of TechnologyQueensland University of TechnologyThe consumer is an important political subject in addressing global social issues, especially in the fashion industry. Due to the complex, multi-jurisdictional nature of the problems created through global capitalism, a significant overhaul of the fashion industry is not easy to achieve; nor is it easy for consumers to choose to withdraw from these markets. Further, framing individual consumer responsibility is difficult, especially when considering how questions of obligation intersect with geographical hierarchies as well as questions of privilege. In this paper, we critique how responsibility is framed in contemporary fashion activism in relation to questions of gender. Using the organisation Fashion Revolution as a site of normative consumer activism, we highlight how two hashtag campaigns, #WhoMadeMyClothes and #LovedClothesLast, instrumentalise gender to engage consumers to act against injustice. Through our analysis, we question how calls to take up responsibility for fashion injustice intersect with profound questions about what women owe other women.https://www.crimejusticejournal.com/article/view/2356genderrespondsibilitystructural injusticepolitical consumerismfeminismsustainability |
| spellingShingle | Kathleen Horton Paige Street Erin O’Brien When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion International Journal for Crime, Justice and Social Democracy gender respondsibility structural injustice political consumerism feminism sustainability |
| title | When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion |
| title_full | When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion |
| title_fullStr | When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion |
| title_full_unstemmed | When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion |
| title_short | When Women Owe Women: Framing Consumer Responsibility in the Context of Fast Fashion |
| title_sort | when women owe women framing consumer responsibility in the context of fast fashion |
| topic | gender respondsibility structural injustice political consumerism feminism sustainability |
| url | https://www.crimejusticejournal.com/article/view/2356 |
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