Can longer gaze duration determine risky investment decisions? An interactive perspective
Can longer gaze duration determine risky investment decisions? Recent studies have tested how gaze influences people’s decisions and the boundary of the gaze effect. The current experiment used adaptive gaze-contingent manipulation by adding a self-determined option to test whether longer gaze durat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bern Open Publishing
2021-09-01
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| Series: | Journal of Eye Movement Research |
| Subjects: | |
| Online Access: | https://bop.unibe.ch/JEMR/article/view/7219 |
| _version_ | 1798029889557757952 |
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| author | Yiheng Wang Yanping Liu |
| author_facet | Yiheng Wang Yanping Liu |
| author_sort | Yiheng Wang |
| collection | DOAJ |
| description | Can longer gaze duration determine risky investment decisions? Recent studies have tested how gaze influences people’s decisions and the boundary of the gaze effect. The current experiment used adaptive gaze-contingent manipulation by adding a self-determined option to test whether longer gaze duration can determine risky investment decisions. The results showed that both the expected value of each option and the gaze duration influenced people’s decisions. This result was consistent with the attentional diffusion model (aDDM) proposed by Krajbich et al. (2010), which suggests that gaze can influence the choice process by amplify the value of the choice. Therefore, the gaze duration would influence the decision when people do not have clear preference.The result also showed that the similarity between options and the computational difficulty would also influence the gaze effect. This result was inconsistent with prior research that used option similarities to represent difficulty, suggesting that both similarity between options and computational difficulty induce different underlying mechanisms of decision difficulty. |
| first_indexed | 2024-04-11T19:32:31Z |
| format | Article |
| id | doaj.art-fc065b6bf9394bf2a18eee61a6e34070 |
| institution | Directory Open Access Journal |
| issn | 1995-8692 |
| language | English |
| last_indexed | 2024-04-11T19:32:31Z |
| publishDate | 2021-09-01 |
| publisher | Bern Open Publishing |
| record_format | Article |
| series | Journal of Eye Movement Research |
| spelling | doaj.art-fc065b6bf9394bf2a18eee61a6e340702022-12-22T04:06:58ZengBern Open PublishingJournal of Eye Movement Research1995-86922021-09-0114410.16910/jemr.14.4.3Can longer gaze duration determine risky investment decisions? An interactive perspectiveYiheng Wang0Yanping Liu1Guangdong University of Finance, ChinaSun Yat-sen University, ChinaCan longer gaze duration determine risky investment decisions? Recent studies have tested how gaze influences people’s decisions and the boundary of the gaze effect. The current experiment used adaptive gaze-contingent manipulation by adding a self-determined option to test whether longer gaze duration can determine risky investment decisions. The results showed that both the expected value of each option and the gaze duration influenced people’s decisions. This result was consistent with the attentional diffusion model (aDDM) proposed by Krajbich et al. (2010), which suggests that gaze can influence the choice process by amplify the value of the choice. Therefore, the gaze duration would influence the decision when people do not have clear preference.The result also showed that the similarity between options and the computational difficulty would also influence the gaze effect. This result was inconsistent with prior research that used option similarities to represent difficulty, suggesting that both similarity between options and computational difficulty induce different underlying mechanisms of decision difficulty.https://bop.unibe.ch/JEMR/article/view/7219Eye movementEye Trackingrisky decisiondual-contribution modelattentiongaze cascade effect |
| spellingShingle | Yiheng Wang Yanping Liu Can longer gaze duration determine risky investment decisions? An interactive perspective Journal of Eye Movement Research Eye movement Eye Tracking risky decision dual-contribution model attention gaze cascade effect |
| title | Can longer gaze duration determine risky investment decisions? An interactive perspective |
| title_full | Can longer gaze duration determine risky investment decisions? An interactive perspective |
| title_fullStr | Can longer gaze duration determine risky investment decisions? An interactive perspective |
| title_full_unstemmed | Can longer gaze duration determine risky investment decisions? An interactive perspective |
| title_short | Can longer gaze duration determine risky investment decisions? An interactive perspective |
| title_sort | can longer gaze duration determine risky investment decisions an interactive perspective |
| topic | Eye movement Eye Tracking risky decision dual-contribution model attention gaze cascade effect |
| url | https://bop.unibe.ch/JEMR/article/view/7219 |
| work_keys_str_mv | AT yihengwang canlongergazedurationdetermineriskyinvestmentdecisionsaninteractiveperspective AT yanpingliu canlongergazedurationdetermineriskyinvestmentdecisionsaninteractiveperspective |