Drug promotion and advertising in teaching environments: elements for debate

The pharmaceutical industry uses advertising to promote its products. Controlled drugs can only be advertised to professionals who are licensed to prescribe or dispense them. This paper makes an extensive review of scientific articles that discuss the ethical and legal implications of drug promotion...

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Main Authors: Marisa Palácios, Sergio Rego, Maria Helena Lino, David Eliff
Format: Article
Language:English
Published: Faculdade de Medicina de Botucatu (Unesp) 2008-01-01
Series:Interface: Comunicação, Saúde, Educação
Subjects:
Online Access:http://socialsciences.scielo.org/scielo.php?script=sci_arttext&pid=S1414-32832008000100026&lng=en&tlng=en
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author Marisa Palácios
Sergio Rego
Maria Helena Lino
David Eliff
author_facet Marisa Palácios
Sergio Rego
Maria Helena Lino
David Eliff
author_sort Marisa Palácios
collection DOAJ
description The pharmaceutical industry uses advertising to promote its products. Controlled drugs can only be advertised to professionals who are licensed to prescribe or dispense them. This paper makes an extensive review of scientific articles that discuss the ethical and legal implications of drug promotion and advertising in medical teaching environments. It concludes that self-regulation of drug advertising is not justified and that there is sufficient evidence showing how the power of the pharmaceutical industry is capable of influencing decisions made within the physician-patient relationship, in which promotion and advertising are among the tools used. This paper advocates complete prohibition of drug promotion and advertising in teaching environments, and the incorporation of this issue in students' education. Given that the current legislation permits advertising of prescription drugs only to physicians and pharmacists, it is emphasized that such advertising is illegal when it reaches medical and pharmacy students.
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spelling doaj.art-fc1ba1031041489ebbe642828752f7ff2022-12-22T00:41:06ZengFaculdade de Medicina de Botucatu (Unesp)Interface: Comunicação, Saúde, Educação1414-32832008-01-014seS1414-32832008000100026Drug promotion and advertising in teaching environments: elements for debateMarisa PaláciosSergio RegoMaria Helena Lino0David EliffNational School of Public HealthThe pharmaceutical industry uses advertising to promote its products. Controlled drugs can only be advertised to professionals who are licensed to prescribe or dispense them. This paper makes an extensive review of scientific articles that discuss the ethical and legal implications of drug promotion and advertising in medical teaching environments. It concludes that self-regulation of drug advertising is not justified and that there is sufficient evidence showing how the power of the pharmaceutical industry is capable of influencing decisions made within the physician-patient relationship, in which promotion and advertising are among the tools used. This paper advocates complete prohibition of drug promotion and advertising in teaching environments, and the incorporation of this issue in students' education. Given that the current legislation permits advertising of prescription drugs only to physicians and pharmacists, it is emphasized that such advertising is illegal when it reaches medical and pharmacy students.http://socialsciences.scielo.org/scielo.php?script=sci_arttext&pid=S1414-32832008000100026&lng=en&tlng=enÉticaPropagandaMercadeoConflicto de interesesEstudiantes de MedicinaEducación médica
spellingShingle Marisa Palácios
Sergio Rego
Maria Helena Lino
David Eliff
Drug promotion and advertising in teaching environments: elements for debate
Interface: Comunicação, Saúde, Educação
Ética
Propaganda
Mercadeo
Conflicto de intereses
Estudiantes de Medicina
Educación médica
title Drug promotion and advertising in teaching environments: elements for debate
title_full Drug promotion and advertising in teaching environments: elements for debate
title_fullStr Drug promotion and advertising in teaching environments: elements for debate
title_full_unstemmed Drug promotion and advertising in teaching environments: elements for debate
title_short Drug promotion and advertising in teaching environments: elements for debate
title_sort drug promotion and advertising in teaching environments elements for debate
topic Ética
Propaganda
Mercadeo
Conflicto de intereses
Estudiantes de Medicina
Educación médica
url http://socialsciences.scielo.org/scielo.php?script=sci_arttext&pid=S1414-32832008000100026&lng=en&tlng=en
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AT davideliff drugpromotionandadvertisinginteachingenvironmentselementsfordebate