Antecedents to Websıte E-Commerce Satısfactıon and Loyalty
This study explores the major determinants of feedback on shopping satisfaction. This research is essential to provide empirical evidence about the factors that can ensure customer satisfaction and loyalty. By surveying respondents that are users of e-commerce website services, this study uses the c...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-12-01
|
| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | https://apmba.ub.ac.id/index.php/apmba/article/view/397 |
| _version_ | 1818726798226096128 |
|---|---|
| author | Effed Darta Muhammad Yasser Iqbal Daulay Willy Abdillah |
| author_facet | Effed Darta Muhammad Yasser Iqbal Daulay Willy Abdillah |
| author_sort | Effed Darta |
| collection | DOAJ |
| description | This study explores the major determinants of feedback on shopping satisfaction. This research is essential to provide empirical evidence about the factors that can ensure customer satisfaction and loyalty. By surveying respondents that are users of e-commerce website services, this study uses the construct validity test using the Partial Least Square (PLS) method with SmartPLS software application version 2.0. The results explain the visual involvement variable does not correlate with customer satisfaction and loyalty. The interactivity website variable has a strong relationship with customer satisfaction and loyalty. Therefore, customers need service communication interactivity for service providers and merchants. This research contributes to the development of consumer experience theory and online consumer experience. |
| first_indexed | 2024-12-17T22:03:56Z |
| format | Article |
| id | doaj.art-fc2430e6f5d043d8963b22fa7cd22324 |
| institution | Directory Open Access Journal |
| issn | 2252-8997 |
| language | English |
| last_indexed | 2024-12-17T22:03:56Z |
| publishDate | 2020-12-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | APMBA (Asia Pacific Management and Business Application) |
| spelling | doaj.art-fc2430e6f5d043d8963b22fa7cd223242022-12-21T21:30:55ZengUniversity of BrawijayaAPMBA (Asia Pacific Management and Business Application)2252-89972020-12-019212313610.21776/ub.apmba.2020.009.02.4234Antecedents to Websıte E-Commerce Satısfactıon and LoyaltyEffed Darta0Muhammad Yasser Iqbal Daulay1Willy Abdillah2Universitas BengkuluUniversitas BengkuluUniversitas BengkuluThis study explores the major determinants of feedback on shopping satisfaction. This research is essential to provide empirical evidence about the factors that can ensure customer satisfaction and loyalty. By surveying respondents that are users of e-commerce website services, this study uses the construct validity test using the Partial Least Square (PLS) method with SmartPLS software application version 2.0. The results explain the visual involvement variable does not correlate with customer satisfaction and loyalty. The interactivity website variable has a strong relationship with customer satisfaction and loyalty. Therefore, customers need service communication interactivity for service providers and merchants. This research contributes to the development of consumer experience theory and online consumer experience.https://apmba.ub.ac.id/index.php/apmba/article/view/397online consumer experiencewebsite qualitye-satisfactione-loyalty |
| spellingShingle | Effed Darta Muhammad Yasser Iqbal Daulay Willy Abdillah Antecedents to Websıte E-Commerce Satısfactıon and Loyalty APMBA (Asia Pacific Management and Business Application) online consumer experience website quality e-satisfaction e-loyalty |
| title | Antecedents to Websıte E-Commerce Satısfactıon and Loyalty |
| title_full | Antecedents to Websıte E-Commerce Satısfactıon and Loyalty |
| title_fullStr | Antecedents to Websıte E-Commerce Satısfactıon and Loyalty |
| title_full_unstemmed | Antecedents to Websıte E-Commerce Satısfactıon and Loyalty |
| title_short | Antecedents to Websıte E-Commerce Satısfactıon and Loyalty |
| title_sort | antecedents to website e commerce satisfaction and loyalty |
| topic | online consumer experience website quality e-satisfaction e-loyalty |
| url | https://apmba.ub.ac.id/index.php/apmba/article/view/397 |
| work_keys_str_mv | AT effeddarta antecedentstowebsıteecommercesatısfactıonandloyalty AT muhammadyasseriqbaldaulay antecedentstowebsıteecommercesatısfactıonandloyalty AT willyabdillah antecedentstowebsıteecommercesatısfactıonandloyalty |