Antecedents to Websıte E-Commerce Satısfactıon and Loyalty

Antecedents to Websıte E-Commerce Satısfactıon and Loyalty

This study explores the major determinants of feedback on shopping satisfaction. This research is essential to provide empirical evidence about the factors that can ensure customer satisfaction and loyalty. By surveying respondents that are users of e-commerce website services, this study uses the c...

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Bibliographic Details
Main Authors: Effed Darta, Muhammad Yasser Iqbal Daulay, Willy Abdillah
Format: Article
Language:English
Published: University of Brawijaya 2020-12-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
online consumer experience
website quality
e-satisfaction
e-loyalty
Online Access:https://apmba.ub.ac.id/index.php/apmba/article/view/397

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