Return on Advertising Spend Prediction with Task Decomposition-Based LSTM Model

Return on Advertising Spend Prediction with Task Decomposition-Based LSTM Model

Return on advertising spend (ROAS) refers to the ratio of revenue generated by advertising projects to its expense. It is used to assess the effectiveness of advertising marketing. Several simulation-based controlled experiments, such as geo experiments, have been proposed recently. This refers to c...

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Bibliographic Details
Main Authors: Hyeonseok Moon, Taemin Lee, Jaehyung Seo, Chanjun Park, Sugyeong Eo, Imatitikua D. Aiyanyo, Jeongbae Park, Aram So, Kyoungwha Ok, Kinam Park
Format: Article
Language:English
Published: MDPI AG 2022-05-01
Series:Mathematics
Subjects:
deep learning
artificial intelligence
return on advertising spend
task decomposition
prediction model
Online Access:https://www.mdpi.com/2227-7390/10/10/1637

Internet

https://www.mdpi.com/2227-7390/10/10/1637

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